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AUDIOGUIDES APPLY HERE


Interactive games, social media elements and video dramatisations are enhancing audioguides and apps. Kathleen Whyman looks at some of the latest offers


ANTENNA INTERNATIONAL A


ntenna International has created an app to accompany the major touring exhibition Miró: The Ladder of Escape. The exhibition of sur-


realist painter Miró’s work brings together more than 150 paintings, prints and sculp- tures from collections around the world. Previously displayed at the Tate Modern in London, UK, the exhibition is now at the Fundació Miró in Barcelona, Spain. Antenna’s on-site multimedia guide,


available on iPod Touch players, is able to show visitors rarely seen prepara- tory sketches from the Fundació Miró’s archives and zooms in on details that help visitors to better understand the artist’s use of symbols. Featuring audio commen- taries, the guide also shows contextual images of works not displayed in the exhi- bition and photographs of real life objects or people and places that reveal Miró’s


inspirations, infl uences and evidence of how he found his own unique style. Miró’s life and career is


examined over several dec- ades revealing aspects of his personality, as seen in the video of him working on his Burnt Canvasses. There is also an animation piece based on one of Miró’s Constellations, where the work comes to life, set to poetry and music by JS Bach. The multimedia guide


Antenna designed for the Tate included commentary by the gallery’s curators, while the Spanish version offers visitor information about the Fundació Miró building. The multimedia tour is available in Catalan, Spanish, English, French, Italian and German. Antenna identifi ed that


The Tate Modern’s app includes commentary from gallery curators


The content resides on a remote server, not in the app itself, allowing the client to update and add to the content at any time


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visitors often want to download a museum app on site, especially for a temporary exhibition. The challenge was that a 3G network only allows apps with a fi le size of up to 20MB to be downloaded, otherwise a WiFi connection has to be used. Antenna’s apps tend to be quite large (anything from 100–300MB) because of their amount of high res images and videos. To get round this, Antenna proposed a solution where the user downloads an app framework into which content is streamed via 3G or WiFi, making the app light enough to download on-site. All the heavy content, such as audio and video, resides on a server and is streamed to the


Read Attractions Management online attractionsmanagement.com/digital


app for instant playback or is downloaded into the app to access at a later time. The content resides on a remote server, not in the app itself, allowing the client the fl exibility of being able to update and add


to the content at any time. This keeps the app content fresh, relevant and ongoing, even after the exhibition has closed, there- fore enhancing the visitor experience. This interpretation platform can also


reach an audience that can't physically visit the exhibition, whether that's in its hosting country or the other side of the world. Antenna has developed many iPod and


smartphone apps for galleries, including: The National Gallery London; Van Gogh Museum Amsterdam, the Netherlands; V&A Museum, UK; Centre Pompidou Paris, France; De Nieuwe Kerk Amsterdam; Tropenmuseum Amsterdam; University of Birmingham, UK and Bode Museum Berlin.


AM 1 2012 ©cybertrek 2012


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