and elements from different cultures. They created a powerful theme which includes European and South-American legends that are very visual and easy to identify.
Why was the theme chosen? Myths and legends are powerful stories that activate people’s thoughts and emo- tions. They’re inspiring and encouraging, which is why we remember them so well. We want visitors to feel happy and relaxed as soon as they enter the world of adven- ture that we’re creating.
Who is the park aimed at? The park is aimed at all ages. We’re devel- oping attractions to entertain both adults and children. Some of the coasters and rides will only be suitable for adults, but throughout the five islands there will be enough attractions for everyone.
Why were AGS Architects chosen to design the park? Apart from their great knowledge, excellent quality of service and experience on archi- tecture, AGS Architects’ main advantage was that they have developed numerous projects for the leisure and amusement industry. These include the themed Efteling Theater in Germany and Aquapark Zoetermeer in Holland.
AM 1 2012 ©cybertrek 2012
Grodzisk Mazowieck was our next
Work begins on Poland’s first destination theme park, Adventure World Warsaw, in July with an anticipated opening date of October 2014
Who will be the key audience? The first group will be the 11m Poles who live within 250km of the park. The location makes it easily accessible
both from Poland and neighbouring coun- tries. Grodzisk Mazowiecki County, where the resort is being built, is only a 30-minute drive from Warsaw, which has an interna- tional airport with a well-developed flight network that will bring in foreign custom- ers. The park is located by the international A2 highway (Berlin-Moscow) which will be finished by the time we open. That means it will be easily accessible by car from dif- ferent regions of Poland or from Germany, Ukraine, Slovakia or The Czech Republic.
What challenges have you had? The first was the location. We wanted to be located in the heart of Poland, near the airport and railway. The first location we chose was Zlotoklos near Piaseczno, 20km from Warsaw, but this didn’t work out.
choice and we gained great support from the authorities, especially the Mayor, Grzegorz Benedykcinski. This was essen- tial in securing the 240-hectares land needed for the investment. But the greatest challenge is the timing. We open in 2014, which a tight deadline.
How will this park be different? There are no amusement parks of this scale in Poland, so there’s nothing that can compare to Adventure World Warsaw.
How much will entrance cost? A family ticket – two adults and two chil- dren – will cost approximately E100 (£84, US$130). We believe that this price is fair and affordable for our target group.
How can the park be developed? We have secured enough land to develop the second phase of the project, if the mar- ket’s response is adequate. The second phase will involve another
theme park, an extensive entertainment village, a conference and business centre and a luxurious wellness centre. l
See our news report on page 14, which highlights Adventure World’s plans to open a second theme park in Abu Dhabi.
Read Attractions Management online
attractionsmanagement.com/digital 53
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