Engage visitors with lively commentary and the option to
interact via games and social media
IMAGEMAKERS INTERPRETIVE DESIGN & CONSULTING
age sector embrace digital technology and increase learning and participation. i-explore is not an app in itself, but is a platform which powers heritage apps. i-explore is based on the game I Spy and combines visitor information and multi- media with game dynamics. The self-guided tour connects key
H
The Walls Quest app combines facts with maps and multimedia and a social location game
AM 1 2012 ©cybertrek 2012
historical points or landmarks and pro- vides historic, social or cultural facts. Interactive activities include fun facts, quizzes, image games, video and audio clips, interactive maps, uploading photos and the option to complete challenges along the route to win shields and score points. A sharing functionality via email, Twitter and Facebook invites users to engage with the site and record and share experiences.
eritage interpretation con- sultants Imagemakers has created i-explore, an app engine designed to help the herit-
A recent project that Imagemakers has
worked on is Explore the Walls, which aims to restore and re-interpret British city Chester’s iconic walls and towers. To complement this, Imagemakers created the Walls Quest app, which is powered by i-explore and will be available to down- load from March 1st. Combining factual information with maps and multimedia, users can play a social location quest game that enables them to unlock more content as they check-in to different locations around the walls in Chester. Using a GPS linked map, the app
pinpoints a visitor’s location and helps them navigate the 2.5km route. Along the walk they learn stories from the last 2,000 years and see historical objects reconstructed through 3D CGI animation. Audio and video dramatisations show some of the most fateful moments in Chester’s long history.
Read Attractions Management online
attractionsmanagement.com/digital 67
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