ATTRACTIONS MANAGEMENT
EDITOR’S LETTER ASIAN ORLANDO
ON THE COVER: Legoland Florida p38
READER SERVICES
SUBSCRIPTIONS Denise Gildea +44 (0)1462 471930
CIRCULATION MANAGER Michael Emmerson +44 (0)1462 471932
EDITORIAL TEAM MANAGING EDITOR Kathleen Whyman +44 (0)1462 471918
EDITOR Liz Terry +44 (0)1462 431385
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Pete Hayman +44 (0)1462 471931 Martin Nash +44 (0)1462 471933
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Denise Gildea +44 (0)1462 471930 Rebekah Scott +44 (0)1462 471930
you to all the readers, advertisers and writers who’ve supported us to create the Attractions Management com- munity which –15 years on – now spans the globe. To mark the occasion we talk to some of the thought
A
leaders in the industry (page 24) about how the sector’s developing. We hope you enjoy the debate and that you’ll let us have your comments for publication – either on our blog (
blog.attractionsmanagement.com) or via email. One thing all our forecasters agree on is the growing importance of the Asian
market in terms of the opportunities it offers for development. In the time we’ve been publishing Attractions Management, we’ve seen the ebb and fl ow of development across the world from the US to Europe, to Asia and back again. Now it appears we’re on the verge of a new development boom in the East, as a number of largely undeveloped Asian nations embrace the visitor attractions market and the indus- try looks for new outlets for its energies. One such example is Malaysia, where the development of the visitor attractions market is hotting up.
A plan was conceived to invest in Malaysia and partner with investors and operators to develop the 50k radius around Jahor and Singapore as no less than as ‘Asian Orlando’
When the government of Malaysia analysed its tourism balance of payments in
2007, as part of a piece of research to assess opportunities for economic develop- ment, it identifi ed visitor attractions, spas and resorts – as potential drivers of growth. The outcomes of the research formed the basis of an Economic Transformation
Programme. Neighbouring Singapore was identifi ed as part ally, part competitor and a plan was conceived to invest in Malaysia and partner with investors and operators to develop the 50k radius around Jahor and Singapore as no less than an ‘Asian Orlando’. A new company, Themed Attractions, was set up to drive the initiative and on
page 20 we talk to its COO, Steve Peet: “Our focus is on creating an holistic tourism model,” he told us. “We want to build a theme park destination with critical mass – a tourism hub in South East Asia that gives people another reason to visit this area.” The company is fostering close links between resort/spa development and attrac-
tions. Peet says: “The challenge is making sure
the...attraction and hotel understand the other is an asset, which will both optimise stays and increase numbers.” Being recognised in this context by governments as a wealth generator shows just
how far the industry has come, with the next generation of developments having the advantage of learning from all that has gone before when it comes to integration.
Liz Terry, editor, twitter: @elizterry THE LEISURE MEDIA COMPANY PUBLISHES
very warm welcome to this 15th anniversary edition of Attractions Management magazine, and on behalf of the team here, a huge thank
The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 e-mail:
attractions@leisuremedia.com www.attractionsmanagement.com
AM 1 2012 ©cybertrek 2012
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