ANNUAL REPORT 2011 AVESCO GROUP PLC
www.avesco.com
09
> North American luxury department store Saks launched its campaign for the festive season by unveiling a large scale projection light show at its flagship Fifth Avenue store in New York. The entire façade of the store came alive with a dramatic light show entitled ’The Snowflake and the Bubble’ that was projected onto the building. Bubbles seemingly interacted with snowflakes through state-of-the-art projection technology that was a world- first in terms of scale and duration in the use of new video-mapping technology. The show used a custom-built six- projector system provided by CT US and a unique musical score that was designed to bring the story of ‘The Snowflake and the Bubble’ to life. The technology works by accurately mapping the building’s details and architecture into a computer and creating a vivid 3D projection that can appear to change the features of the builiding itself.
> In readiness for the Detroit Motor Show, more than 60 tons of media technology equipment were provided by CT, amongst which featured high-resolution LED screens, creative LED solutions, audio equipment and broadcast technology. Several weeks of preparation were required to deliver innovative media technology installations and multi media solutions for a variety of exhibition stands, international press conferences and media events. An experienced CT team from Germany and USA and over 150 project members from the video, audio, broadcast and multimedia sectors were involved in the delivery of the event.
> JVR provided services to denim oriented fashion company G- Star at their ‘Bread and Butter’ show held in Berlin. Providing giant backdrop screens, JVR assisted in making the show a visual sensation.
> Saks - CT US
> Detroit Motor Show - CT Group > G-Star Berlin - JVR
December and
January
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