BIZBOX
BIZBOX
The mobile stores appeal to retailers who want to reach out to the crowds at major events ranging from motocross races to golf tournaments. In addition, the potential applications for the units extend far beyond the retail industry. “Pretty much anyone in business, whether it is a retail store, a clinic or disaster relief center, can adapt their business to this building model,” says Sidi. BizBox made its debut in October and is already working on
orders from interested clients. BizBox expects to sell between 25 and 50 units in 2012, and within the next five years the company could be producing as many as 200 units per year. Coldstone Creamery is one brand that has expressed interest in creating a unit for use at sporting events such as the Phoenix Open. “We also are in discussions with a major wireless company, who views this as a great opportunity for retail,” says Sidi. Shopping center owners have expressed interest in locating BizBox stores in parking lots to draw in new retailers and a different merchandise mix. BizBox can cost $129,000 to purchase a single unit or $1,800
per month to lease, compared to a traditional store location that might cost $400,000 to $500,000 in real estate costs. “There is a need for this type of product in the industry, because there
70 Specialty Retail Report n Winter 2012
are businesses both large and small that are looking to grow and take themselves in a new direction, because bricks and mortar are very expensive and prohibitive, and they want to be able to take their message to the customer,” says Sidi. Clearly, the specialty retail industry is continuing to
introduce innovative designs and new technologies to engage today’s busy consumers. “We live in an ever changing mobile world,” adds Sidi. “It is about being on the move.”
Beth Mat tson-Teig is a f reelance business wr i ter based in Minneapolis, MN. She specializes in covering the national commercial real estate industry.
Article Resources Ziver Berg Zivelo
zivelo.com
Rob J. McCoy Stak Design
stakdesign.com
Charles Sidi BizBox
bizbox4u.com
Marie VanDrisse F.C. Dadson
fcdadson.com
SpecialtyRetail.com
BIZBOX
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