sales


Sales Spike on Small Business Saturday


National program is poised for growth among cart/kiosk operators.


Beth Mattson-Teig


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pecialty retailers are lending their voices to the growing “Small Business Saturday” campaign that encourages consumers to “Shop Small” on one of the busiest shopping days of the year.


Small Business Saturday is a national initiative that


asks people to dedicate an entire day–the Saturday after Thanksgiving–to supporting independent retailers. “Certainly, this is a program that is a natural fit for Main Street retailers. But, the bottom line is that cart and kiosk retailers are small, independently owned businesses that perfectly fit


Specialty Retail Report n Winter 2012


the profile,” says Patricia Norins, publisher of Specialty Retail Report magazine and advisor and spokesperson for Small Business Saturday. American Express launched the program in 2010, and this


year the credit card company was joined by more than 230 organizations such as FedEx and Facebook who also signed up as program sponsors. In addition to a robust advertising campaign that helped to spread the word on the consumer level, there was widespread media coverage and retailers initiated their own marketing programs to galvanize shopper support.


SpecialtyRetail.com


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