Virtual dressing room Some kiosks are taking advantage of cutting edge technology to deliver an entirely new service. F.C. Dadson has helped to design and manufacture the new Me-Ality, a “measured reality” body scanning kiosk for Unique Solutions Design Ltd. Canada-based Unique Solutions holds an exclusive license for a body scanning technology that measures the body while fully clothed. The first Me-Ality kiosk was tested at
MEALITY
the King of Prussia Mall in PA in 2010 with additional units added to malls across the country in 2011. Unique Solutions expects to have 250 Me-Ality kiosks in place by the end of this year. Essentially, brands such as Calvin
Klein and Levis provide the Me-Ality body measurements as a free service to shoppers. The kiosks operate similar to an airport security scanner to produce a body scan of an individual. That scan is converted to measurements and specific product sizes for different brands. Currently, the kiosks can provide the customer with data on size and product information about every pair of pants in their size at a particular mall. In the future, the kiosks will add size and product information about other pieces of clothing. The brands are hoping to use Me-Ality
MEALITY
more active, where people can physically touch and use the product, not just stand at the side of an RMU and see a display on a TV and see yellow boxes everywhere,” says McCoy. Proactiv also has introduced its new kiosk that showcases
both its Proactiv skin products and Sheer Cover cosmetics line. The new kiosks allow the company to better promote the brand through the visual graphics, as well as merchandise its products more prominently. The corporation has incredible graphics with the use of celebrity spokespeople such as Katie Perry and Justin Bieber, and the new kiosks use LED light screens to highlight those images, notes McCoy. In addition, the kiosks feature a make-up counter with mirrors and stools that allow Proactiv to demonstrate its product and do makeovers.
68 Specialty Retail Report n Winter 2012
to promote products located at a particular shopping center. In the future, the brands expect to collect data and supply information back to the retail stores to determine the profile
customer and average sizes for a particular region or market, says VanDrisse. The added benefit would be better sales and inventory management. Editor’s note: Specialty Retail Report covered this story in the Spring 2011 issue. For more details, visit our archives.
Self-service kiosks Although the traditional role of self-service kiosks in the mall retail arena is for way-finding systems and interactive mall directories, retailers are exploring more innovative ways to reach clients in an increasingly digital world. “Organizations are always looking for new ways to engage their customers
SpecialtyRetail.com
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