and have more face-time for advertising of their products,” says Ziver Birg, CEO of Zivelo in Marion, IN. Zivelo is a global designer, engineer and manufacturer of self-service kiosks and digital signage. The evolution of touch screen technologies that allow users
to interact with monitors continues to grow exponentially, notes Birg. In addition, there are technologies that are continuously emerging, such as facial recognition, which can create targeted advertising, dependent upon who is in front of a digital screen. For example, a retailer can use the facial recognition software to dispense coupons or promotions by sending announcements to a customer’s smartphone. In the retail arena, Zivelo’s self-service digital kiosks are
being used to enhance the in-store shopping experience for customer loyalty programs, additional product advertisement opportunities and informational displays. “The [self-service] kiosk industry as a whole is very forward
thinking in regards to implementing new technology,” says Birg. Zivelo is constantly working to integrate different components into its kiosks. For example, kiosks in place at hospitals and clinics can use biometric devices, such as fingerprint scans, to streamline check-in for appointments. On the retail side, Zivelo
is working on a test model for a self-service kiosk that will be able to print and dispense retailer gift cards.
On the move Designers such as Charles Sidi are literally thinking outside the box when it comes to new specialty store design. The founder and president of Scottsdale, AZ-based BizBox created a green building system aimed at reducing time, energy and cost. Although that can be considered a valuable contribution in its own right, Sidi’s real “lightbulb” moment came when he had to address the problem of how to showcase the new building model. He incorporated these green building principles into the
design and production of a transportable building to bring that green building model to his customer base. The end result is BizBox, a compact, transportable, solar powered building. “It is much more than a kiosk, it is [literally] a pop-up store,” says Sidi. The maximum width for transporting over roadways is 8.5 feet. Once the unit is transported and “unpacked” the sides open up to create a self-contained building that can be up to 24-feet wide.
SpecialtyRetail.com Winter 2012 n Specialty Retail Report 69
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