Stak Design. One of the most noticeable changes is an industry that is embracing LED lighting. “That has given us the opportunity to push design and do different things that we have not been able to do before,” he adds. The more energy-efficient LED lighting can be used to illuminate counters and provide accent lights to showcase merchandise and graphics. Units also are taking advantage of new products, such as Corian’s Illumination series. The manufacturer’s traditional opaque countertops now have the ability to be illuminated from within to create a “glow” affect. “Those are the types of things that we are constantly introducing to our clients so that they are aware of what’s available today,” says McCoy.
Creative branding Many retailers and vendors are continuing to push for stronger branding with kiosk units. “Sometimes you can’t change a kiosk space very much, so your only branding element that can stand out is color and material and lighting,” says Marie VanDrisse, executive national account manager at F.C. Dadson in Greenville, WI.
STAK DESIGN
Yet designers are trying to give merchants the opportunity to brand the kiosk in a way that won’t damage the unit, and will meet shopping center requirements. For example, Stak Design is working with national brands such as Rosetta Stone and Proactiv to create a consistent brand message with newly designed kiosks that are rolling out in shopping centers and airports. Rosetta Stone has already installed seven of its new units
and is continuing to introduce the kiosks at locations across the country. Most kiosks feature a 10'x12' open cell format that adheres to landlord design requirements, such as limiting counter heights. The new kiosks take advantage of the brand’s trademark yellow and black colors, as well as use LED flat panels to support graphics that can be changed to reflect special events. The biggest change is the addition of an interactive computer work station that allows customers to try the products. “It is
SpecialtyRetail.com Winter 2012 n Specialty Retail Report 67
STAK DESIGN
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