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small, local, minority, women and disadvantaged businesses. The program’s goal is to achieve 25 percent participation by businesses that qualify under the federal Airport Concessions Disadvantaged Business Enterprise (ACDBE) program. In order to be certified as an ACDBE, firms need to meet certain criteria, including having at least 51 percent ownership by a socially or economically disadvantaged individual. Provenzano Resources is an ACDBE in Colorado, and went through the process to qualify so as to assist and understand these small business owners.


profile airport locations will help to build brand recognition to 50 percent over the next 5 years. The specialty leasing program complements an already


strong airport concession program that spans nearly 168,000 square feet and includes more than 140 retail and food concessions. In 2010, the concessionaire program generated over $243 million in annual gross sales and over $43 million in revenue to the airport. “This program provides an excellent opportunity for small businesses that have never retailed within an airport before,” says Leah Older, manager of alternative revenue and concession marketing at Denver International Airport. “We also benefit by providing our travelers and employees a unique shopping experience while enhancing our non-airline revenue,” she adds.


Leasing opportunities Although the program is open to many business types, Provenzano Resources is focusing on creating opportunities for


Vendors do need to adapt to differences


that exist in the airport setting compared to a traditional mall location. One of the key differences is security. All employees are required to be screened and carry airport identification badges. In addition, the heightened security means added steps for stocking merchandise. Provenzano Resources created a unique system with an onsite distribution center to deliver merchandise directly to the RMUs and kiosks. The merchants receive license agreements that range


from between four and 12 months long. “We want to turn the program quite a bit because we want new, interesting and trendy merchandise,” says Pierpont. “So there are always going to be opportunities for new concepts at Denver International Airport through the specialty leasing program.”


For more information, please visit proresourcesinc.com.


Beth Mat tson-Teig is a f reelance business wr i ter based in Minneapolis, MN. She specializes in covering the national commercial real estate industry.


SpecialtyRetail.com Winter 2012 n Specialty Retail Report 25


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