pop-ups


Pop-up Panache SPACE AVAILABLE


A trendy moniker may be the biggest distinction separating “pop-up” stores from traditional short-term leases. Beth Mattson-Teig


Pop-Ups?


Short-Term Leases?


lease or license agreement? “The trend that I see is to call any temporary freestanding or inline space a pop-up,” says Mark Klockner, president of Retail Infusion, a retail and marketing solutions firm based in Nashville, TN. That is certainly creating some confusion in the industry. Adding to the problem is that there isn’t a


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clear definition of pop-ups. “You can talk to 50 people and get a bunch of different definitions,” says Andy Bailen, managing director of 3Pe Consulting LLC, a retail-consulting firm in Denville, NJ. There are definite similarities between pop-ups and short-term tenants. Both want locations that are


easy to get in—and out of—with low overhead. Both will take space as-is because neither wants to invest dollars renovating space in a temporary location.


iscussing pop-ups and short-term lease agreements these days is a little like delving into the age-old debate of “to-may-toe” versus “to-mah-toe.” Pop-up stores have been generating quite a buzz in recent years, but what—if any— tangible differences exist between these “pop-ups” and stores with a traditional short-term


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