Hospitality news
Government backs industry’s 20.12 discount
Culture secretary Jeremy Hunt has backed a new 20.12 per cent discount scheme among hotels and B&Bs which aims to increase domestic tourism within the UK. A dozen or so holiday brands - includ-
ing Bourne Leisure, Superbreaks and Hoseasons - have signed up to the initia- tive, which is due to be launched early next year. T e 20.12 per cent discount initiative will be launched next year by VisitEngland as part of a campaign to use the Games to boost domestic tourism.
Hilton reveals job creation plan
Hilton Worldwide is planning to create more than 8,500 new jobs across Europe by 2014, with the UK named among a number of key growth mar- kets poised to benefi t most. T e operator has more than
110 properties under develop- ment across the continent and has confi rmed it is looking to focus on strategic areas such as the UK, Poland, Russia, Turkey and Germany. Forthcoming new openings
scheduled for the UK include DoubleTree by Hilton Lincoln (Q4 2011) and two hotels at the Football Association’s new St George’s Park project in Burton-upon-Trent (Q3 2012). Around 1,500 new opportunities will be
Hilton Worldwide named the UK as one of its strategic growth markets
over the coming three years, such as the Hilton Garden Inn Krasnodar (Q2 2012). Hilton Worldwide’s Ben Bengougam said:
established in the UK with 20 properties open- ing, with a further 1,900 jobs secured through 10 conversion projects. Elsewhere in Europe, there are more than 25 hotels to open in Russia
Hotels outside London are recovering slower
Regional hotels impacted by slow growth
PricewaterhouseCoopers (PwC) has raised concerns that slow economic growth in the UK will “further compound the diffi culties” for regional hoteliers heading into 2012. In a “rule of thumb” analysis undertaken
by PwC, it has been suggested every per- centage point fall in gross domestic product (GDP) will lead to a similar drop in occu- pancy rates. However, next year’s Olympic Games,
Diamond Jubilee and Farnborough Air Show could off set some of the impact of slow growth for those “in the right place at the right time”.
Survey: Britons continue to eat and drink out
New research carried out by Deloitte and BDRC Continental has found that UK con- sumers are continuing to eat and drink out, despite ongoing concerns surround- ing the economy. According to the Taste of the Nation survey, the number of adults going out to eat or drink at pubs, restau- rants or other venues increased by 12 per cent over the last six months. T e growth has been fuelled by the 18-to-
34-year-old group and “frequent users” who go out at least twice a week, which mainly comprises males going out for a drink.
8 The Cube opens it doors in Birmingham
A new 52-bedroom Hotel Indigo and Marco Pierre White eatery spanning a 1,319sq m (14,198sq ft) have opened as part of T e Cube, a £13m development located in the heart of Birmingham. Sanguine Hospitality is
behind the flagship scheme and will operate the new res- taurant and hotel, with the 25-storey building designed to provide a “stunning addi- tion” to the city skyline. Located on the 25th fl oor,
“We are seeking passionate people interested in hospitality careers with a range of experiences as well as transferable skills from backgrounds outside the hospitality industry.”
T e Marco Pierre White eatery is located on the 25th fl oor of the venue
the 300-seat Marco Pierre White Steakhouse Bar and Grill off ers pan- oramic views of Birmingham and an open-air terrace, as well as a private lounge. T e top fl oor of T e Cube also houses a Laurent Perrier’s fi rst UK champagne bar, with Hotel Indigo occupy- ing the 23rd and 24th fl oors.
Sanguine Hospitality managing director Nick
Taplin said: “I was astounded to discover that Birmingham did not already have a sky bar or rooſt op restaurant, given the range of magnif- icent buildings in the city. We have defi nitely redressed this now.”
New joint schemes for Travelodge and Waitrose
Low-cost hotel chain Travelodge has confi rmed that it is currently working on three mixed-use developments across England in partnership with supermarket group Waitrose. T e new schemes are located in Aylesbury, Buckinghamshire; Sidcup; and Vauxhall,
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London, and represent an investment of £27m, with a further 25 other sites being explored. Travelodge chief executive officer Guy
Parsons said: “Having a Travelodge and Waitrose on site off ers an attractive proposition for consumers, developers and investors.”
ISSUE 1 2012 © cybertrek 2011
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