MARKET ANALYSIS
A recent report on the global fitness market provides a valuable snapshot of international club performances and some successful government wellbeing initiatives. Kristen Walsh reports
GLOBAL ACTIVITY T 60
he 2011 IHRSA International Report: Size & Scope of Key Health Club Markets presents data and analysis on
leading and emerging European and Asia-Pacific markets. The publication, sponsored by Life Fitness, includes a macro-economic overview of sports, fitness and leisure, club models and trends, and country market reports.
Asian markets The report found about 14 million members use 18,000 clubs in the Asia-Pacific region, where revenues were an estimated US$1bn in 2010. While growth was uneven, leading operators held a strong market share, some even setting sights for further regional expansion, building on prior successes and market knowledge. Once regarded as an untapped market, this region is now home to a number of successful club compa- nies, including Konami Sports & Life in Japan, Shenzhen Catic Wellness in China and Fernwood Women's Health Clubs in Australia. International
club operators such as Fitness First, Anytime Fitness, and Curves have expanded successfully into Asia-Pacific markets such as Malaysia, Australia, New Zealand, and India among others. The Japanese fitness market gen- erated US$5.1bn in 2010 from an estimated 3,500 clubs. According to Club Business Japan, after three years of slowed growth or slight decline, the 2010 first quarter showed an uptrend. China’s 2,400 fitness clubs now
serve over three million members. With a market penetration rate of just 0.35 per cent, there is poten- tial for growth. Elsewhere the region, more than 2.5 million Australians belonged to 2,800 health clubs, for a total of US$2bn in revenue last year. Australian clubs enjoy a market pen- etration rate of 11.7 per cent - well above average in the region – despite the recent closure of two large chains (Beach House and Zest Health).
Europe and North America In Europe, the health club indus- try holds a solid position, with 44.4 million card-carrying members and
Read Leisure Management online
leisuremanagement.co.uk/digital
industry revenues totalling e23bn in 2010. While the UK experienced a slight decline in the number of clubs and membership, its market size
stayed roughly the same last year at e4.4bn. Budget clubs and circuit-train- ing chains have fuelled industry growth for the German market, which gen- erated e3.4bn in revenue at 5,900 clubs, serving seven million members. The Spanish market is second in size only to the UK, generating
e4.bn in revenue from eight million members. In addition, Italy’s 7,500 facilities serve 5.2 million, resulting in e2.8bn. In North America, the Canadian mar- ket held steady, generating US$2.2bn from an estimated 5.5 million mem- bers. Latin American markets posted solid performances, with nearly 5.5 million people exercising at 18,000 clubs in Brazil, contributing to a mar- ket size of US$2.2bn. The industry in Argentina served more than a million members in 5,200 facilities. Long thought to set the pace for all markets, the US industry increased revenue by 4 per cent to US$20.3bn in 2010. The number of clubs remained
ISSUE 1 2012 © cybertrek 2011
CLOCKWISE FROM TOP LEFT:
SHUTTERSTOCK.COM – OLLY / JAN KRATOCHVILA / EKATERINA POKROVSKY / LUMINOUSLENS / STEVE ROSSET
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76