Effective POS data capture and fl exible payment software are some of the ways leisure operators can improve transactions and gain more insight into their customers
“We feel this new feature will drive pass sales and offer another innova- tive way for our guests to purchase from us,” said Water World manager, Bob Owens.
The Installment Billing system easily integrates with OmniTicket Network’s current ticketing system, which is installed at many international parks and attractions.
Operators can set the number of payments required to best meet their season and revenue objectives (from a minimum of two payments up to 12 monthly payments for the year). They can decide if payments will be charged on a fi xed day of the month, or any number of days from the guest’s origi- nal purchase date, as well determine the amount of the initial payment plus all subsequent payments. Initial payments can either be taken as a percentage of the total purchase price,
For customers feeling the pinch, passes can be paid for in installments
or else can be taken as a fl at fee. As consumers are less likely to spend money on big-ticket purchases in the current climate, offering fl exible
payment options is one way to attract new customers and retain existing ones, says OmniTicket. Details:
www.omniticket.com
Open-ended questions give cus- tomers the opportunity to comment on members of staff or make other comments or suggestions. Because data is available in near real-time, companies can control and monitor developing problems, as well as con- gratulate staff for their efforts. Empathica says the advantage of
Zizzi receipts invite customers to a survey - in return, prizes can be won Empathica has a funded sweepstake
offering customers the chance to win £1,000 and iPods in daily draws. In addition, customised incentive programmes like instant win bounce- backs can be developed, offering discounts from brands. This is a way of thanking customers for their time and ensures that good levels of feed- back are achieved.
ISSUE 1 2012 © cybertrek 2011
The customer enters a unique code (found on the receipt in order to pre- vent fraud) on the survey website, and is asked to complete a series of ques- tions relating to their visit. These include rating the quality of food and drink consumed, the service standards, atmosphere, and any other factor known to affect customer satis- faction and loyalty.
receipt invites is that the unique EPOS generated code can contain infor- mation related to the time, date and location of the transaction, meaning that satisfaction levels can be com- bined with sales data to gain shopper insights that help to build a deeper understanding of their customer base. Helen Higgins, head of marketing at Zizzi, says: “Our survey invitations are generated as part of the bill so cus- tomers can take it with them and give feedback when back home, or even before leaving Zizzi using their smart- phones. The insights have enabled us to make improvements based on what matters to our customers.” Details:
www.empathica.com ●
Read Leisure Management online
leisuremanagement.co.uk/digital 71
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