SWIMMING
Staying in the swim
As swimming’s popularity looks set to grow with the advent London 2012, a report looks at the current UK swimming pool stock and considers the possibilities for growth. David Minton reports
The 2011 State of the UK Swimming Industry Report was compiled by The Leisure Database company, covering a period of 12 months up to 31 March 2011. The report also includes details of age of stock, facilities at UK pools and recent refurbishments. The Leisure Database Company are independent market analysts who have been monitoring the performance of the leisure sector for over 20 years. For more details visit call 020 7395 6177 or visit
www.theleisuredatabase.com
A SWIMMING TOGETHER
health club operator LA Fitness means that non-club members can now access private swimming facilities. The new venture aims to get one million more people swimming, and is part of the commitment to the Public Health Responsibility Deal to create a more health-conscious Britain. Programmes available include adult and children’s swimming lessons, which follow the British Gas ASALearn to Swim Framework, taught by ASA teachers. Also on offer are a full range of different aquatic activities, including British Gas Swimfit sessions, Aquafit, Aqua Circuits, and Aqua Zumba. CSL is a charitable trust that works with operators to develop their facili- ties for community use. Swimming pools in 78 LA fitness centres nation- wide are now open to the public.
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ground-breaking partnership between Community Swimming Limited (CSL) and private
Swimmer Mark Foster and singer Alesha Dixon helped launch the new public/private initiative
s the Olympic Games approach and the need for investment leg- acies close in, the recent 2011 State of
the UK Swimming Industry report has highlighted what has already been achieved in terms of swimming facili- ties and provision around the country. The report sets out to inform national and local government as well as operators and suppliers on the current state of and changes to the industry’s swimming pool stock. It reveals swimming to be one of the
country’s most accessible sports, with 84 per cent of people in the UK living within two miles of their nearest swim- ming pool, either public or private.
Pool type and location So where are these pools located? The report shows that a total of 4,674 swimming pools are operated across the 3,311 UK public and private sites that offer swimming facilities. The UK stock is predominantly operated in the public sector with 2,769 pool facilities at public sports centres and 1,905 pool facilities at private health clubs.
Martin Long, CEO of LA Fitness said: “As one of the largest pool pro- viders in the UK we wanted to utilise our pools in a more effective way and broaden the appeal of swimming and
Read Leisure Management online
leisuremanagement.co.uk/digital
other pool activities to the commu- nities we work with. CSL bring their specialist knowledge to programme the pools in a way that will encourage more people to use them.”
ISSUE 1 2012 © cybertrek 2011
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