The citizenM hotel in Glasgow features a striking red lobby and showpiece furniture
Quirky design: citizenM's colourful and recognisable style is now being rolled out for two new London sites, as well as two New York addresses
CITIZEN M Dutch boutique chic on a budget
Dutch hotel group citizenM opened its fi rst international property in Glasgow in late 2010, adding to its two sites in Amsterdam (opened 2008-9). Up until 2012 the group is expanding with four new budget bou-
tique hotels and more than 1100 rooms in London and New York. The 198-room site in Glasgow city centre is housed in an eight-storey building, and guests enter through an illuminated, dou- ble-height glazed red lobby leading to the fi rst fl oor via a striking red spiral staircase. Upstairs, there is a long bar and relaxed
lounge area that also attracts non-hotel guests, as well as canteenM, the 24/7 kiosk-style cafeteria where guests can get their own high-quality snacks, like sushi, barista made coffee and hot breakfasts. Design-led furnishings come from such names as Hella Jongerius, Verner Panton, Jasper Morrison as well as Vitra, citizenM’s exclusive interior design partner. CitizenM’s prefab rooms feature king-size beds, wall-to-wall windows, Philips mood pads (an all-in-one device that controls everything from free on-demand movies to wake-up calls) and power rain show-
ers. Materials such as Corian®, glass and steel are combined with dark Zebrano wood fl ooring, plisse shaded lamps and red Vitra furniture. Room rates in Glasgow start at just £49 per night.
CitizenM Glasgow is the fi rst step in a major campaign to expand the brand to new urban destinations. New sites are due to open at London’s South Bank (late 2011) and Tower Hill in time for the 2012 Olympics. Two new sites are also confi rmed in New York – on Times Square and the hip Bowery on the fringe between Soho and the Lower East Side.
ISSUE 1 2012 © cybertrek 2011
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