SWIMMING
“We know that swimming remains a massive participation sport...but we still need to grow the market”
seen over 600 people per week sign up for swimming information. Andy Reed, chair of the Sport &
Recreation Alliance and independent board member of the ASA, believes that it’s important for the industry to continue building on its strong foun- dations. Commenting on the report findings, he says: “We know that swim- ming remains a massive participation sport and activity, but we still need to grow the market and the numbers par- ticipating regularly. "Reports suggest that latent demand for swimming remains high so this kind of information can help us all plan to meet this growth.
“It's good to see that the pool stock
remains relatively stable, but we will want to continually monitor this situ- ation as public sector reductions in funding could have a significant impact in the future.” l
David Minton is director of The Leisure Database Company
SURVIVAL OF THE FITTEST
called Survive & Save. Delivered by leisure centres and lifesaving clubs across the country, the new programme is designed to bridge the gap and progress potential life- savers from the Rookie Lifeguard course through to becoming a fully qualified lifeguard at the age of 16. Participants are given the oppor- tunity to develop personal survival and rescue skills, while improving general fitness through the sports element of the course.
T
he Royal Life Saving Society UK (RLSS UK) has launched a new lifesaving programme
Lifesaving is a worldwide sport and the England squad recently competed in South Africa. Survive & Save allows people to train in life- saving, with the potential to join the squad at the Commonwealth Lifesaving Championships. The programme consists of dif-
ferent award strands - Medallion, Beach, Stillwater, and Sport, and Bronze, Silver, and Gold awards are achieved as candidates progress. The variety is designed to broaden the experiences of lifesavers and offer fun ways of learning. Details:
http://www.rlss.org.uk/
SWIMMING IN THE 21ST CENTURY B
asildon Sporting Village is a new £38m state-of-the-art sport and leisure complex offering, among many other things, Olympic- class swimming facilities. Opened in April 2011, the site has been chosen by the Japanese national swimming squad as a training venue for 2012. Operator Sports and Leisure Management (SLM) has won the ASA award for the ‘Facility Operator of the Year’ two years running – in recogni- tion of the work it does to increase participation in swimming in UK pools. There are 77,000 people, from five- months upwards, being taught each week at over 50 leisure centres by
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SLM’s Everyone Active’s ASA-qualified instructors – and Basildon Sporting Village is a flagship site. The swimming programme at Basildon offers annual, instead of termly, class timetables, which means that teachers can watch their pupils develop while they get the security of year-round employment. Rookie life- guarding, synchronised swimming and water polo lessons are also available. Another innovation from Everyone Active swimming is the provision of colour-coded swimming caps to denote swimmers’ ability levels, providing a progressive reward incentive as well as improving safety in the pool.
Read Leisure Management online
leisuremanagement.co.uk/digital
Aside from swim sessions, Basildon offers synchronised swimming, Rookie lifeguarding and water polo
ISSUE 1 2012 © cybertrek 2011
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