LEISURE SYSTEMS
SALES TACTICS O
Twycross Zoo in the Midlands has seen an upturn in Gift Aid collections
High speed data capture from Open Frontiers
O
pen Frontiers has launched a new electronic point-of-sale (EPOS) till
system called TimePOS, offering a high speed real-time data capture tool to gather data for membership sales and Gift Aid collections. The system was installed at
Twycross Zoo in the Midlands, and Aspinall Foundation’s two animal parks - Howletts and Port Lympne in Kent - earlier in the year. The tool allows addresses, names, and customer photography to be captured at the till while the visitor is paying for admission or activities. The company says that complex transactions can be com- pleted in a shorter time than most simple, anonymous admissions – aided by speed card processing through Commidea Ocius Sentinel. The process works by allowing
real-time address search based on simple postcode look-up, then allowing selection of names at that address (from Equifax data), and if relevant taking the user onto a photo step where a digital snap of the visitor can be captured for a membership profi le. When used for Gift Aid, the taxpayer’s name and
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address details can be captured quickly and stored for electronic submission to HMRC.
If used for membership sales, the operator scans a pre-printed membership card, and then asso- ciates the name, address and digitally captured photograph back to a stored member profi le. Profi les and transactions are then saved back to the cloud database, allowing other users to access the same data in real-time. Open Frontiers says the system makes for quicker admission, less queuing and fewer disgruntled cus- tomers, who may be more likely to opt-in for Gift Aid, memberships or marketing permissions. There is no longer any need for ‘queue walk- ers’ with clipboards, nor the need to manually key visitor data at a later stage, and gate staff levels can be reduced, it says. Open Frontiers says both zoo charities have seen a greater uptake in Gift Aid donations. Cash sale admissions can be achieved in under 20 seconds and under 30 seconds when incorporating Gift Aid. A family buying individual mem- berships, with name, address and photo capture, paying on credit card, can be processed in under two minutes. Details:
www.openfrontiers.co.uk
Read Leisure Management online
leisuremanagement.co.uk/digital
Flexible billing from OmniTicket Network
mniTicket Network has intro- duced its new Installment Billing module which gives
ticket purchasers the fl exibility to pay for their tickets, annual passes and memberships over a series of pre-set, automated payments. The system lets operators offer an alternative payment option for customers who might oth- erwise not be able to afford a single, lump-sum payment amount. Hyland Hills Park & Recreation District in Federal Heights, Colorado has recently taken the system. Its Water World waterpark introduced an online “FlexPay” option for the ‘Big Kahuna Splash Pass’, allowing guests to pay for passes in two separate pay- ments equal to the purchase price.
Customer feedback system from Empathica
E mpathica’s Customer
Experience Management (CEM) programmes allow operators
to measure, manage and improve customer experiences, and a recent customer is the UK's nationwide pizza chain, Zizzi.
The system offers a number of ways for inviting customers to give feedback on their experiences. One of the most popular, and cost-effective, options is a till receipt issued at the end of their visit, inviting them to complete an online customer satisfaction survey. EPOS system allowing, the invita- tion can be printed on the front of the receipt as it is printed at the point of purchase, pre-printed on the back, or on an additional sheet. It is issued either to every customer or with a fre- quency determined by the level of transactions at a given location and desired response rates.
ISSUE 1 2012 © cybertrek 2011
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