■ Highly subjective based on the customer’s expectations
■ Need to purchase inventory that may or may not get used for a year or more The prudent business person plans and tests
prior to full implementation. Adding a new service is no different. So once you have decided to go forward with a new service careful testing is paramount to success. You will need to start small and go slow at first. Make sure that operational issues are sorted prior to ramp up. It would be wise to choose a select group of customers to begin with. Be honest with those customers and let them know you are testing (perhaps offer a discount). In computers this is called “beta testing.” Once you have a few test cases completed get feedback on the entire customer experience and take note of this feedback while implementing constructive changes.
Once you think you “have all the bugs worked
out” retest the service, implementing those changes required. Once you feel that you have a winner, roll it out to your entire customer base and roll it out to the rest of the world (within your geographical limits) and start making money!
«
Daniel S. Gordon is a CPA in New Jersey and owns an accounting firm that caters to PCOs throughout the United States. Visit
www.pcobookkeepers.com for information about his firm, PCO Bookkeepers. He can be reached at
dan@pcobookkeepers.com
www.npmapestworld.org
NOVEMBER/DECEMBER 2011 PESTWORLD 29
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