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contents NOVEMBER DECEMBER 2011 INSERT FEATURES


Library Update: Pest Management in NOP-complaint Facilities and the Role that Trend Analysis Fills


By Darren Van Steenwyk, Chair, NPMA Technical Committee


The basis of the National Organic Program (NOP) is about documentation and the ability to prove that everything is as it says it is. The documentation starts at the origin of a product and follows it through the product’s life cycle until the point of consumption. This program has been developed over time to satisfy consumers who have expressed an interest in knowing how mechanical and artificial inputs from humans affect the food they purchase. The documentation is not just for the public, though; it is also for all parties involved in the manufacturing, processing, and sale of the products. The pest management process also falls under the documentation requirement as well.


FOR MEMBERS ONLY OF THE NATIONAL PEST MANAGEMENT ASSOCIATION


WWW.NPMAPESTWORLD.ORG 16 « 4 BUGS WITHOUT BORDERS: DEFINING


THE BED BUG RESURGENCE By Michael F. Potter, Kenneth F. Haynes, Bob Rosenberg and Missy Henriksen Last year, NPMA and the University of Kentucky surveyed U.S. and International member companies about the global bed bug resurgence. We polled U.S. firms again this year and the findings confirm that bed bugs are outpacing society’s ability to contain them.


DIGGING DEEPER: TAP INTO ADD-ON


SERVICES TO GROW YOUR BUSINESS By Paula L. Yoho


For many pest management providers, add-on services are crucial to surviving and thriving in a tough economy. Whether their goal is to grow their business or sustain it through seasonal changes in demand, leaders of today’s savvy PMPs are adding unique offerings to their product mix to differentiate them from their competitors and help to build deeper relationships with their existing client base.


24 BUILDING YOUR BUSINESS


THROUGH EXPANDED OFFERINGS By Daniel S. Gordon, CPA


When considering whether to offer expanded services to their clients, a pest management company can and should only offer those services that make sense based on the type of operation that is currently in place or create the infrastructure that will allow success in an unrelated field. This article will explore those types of “add on” services that I believe make sense as it relates to the pest control business model.


DEPARTMENTS


2 Executive Vice President’s Message 22 Operations Management 30 Ask the Expert 34 Marketing Corner


38 Operations Management 40 PestWorld Wrap Up 44 Calendar of Events


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