“Honey Do Services” How about sending a handyman out to a customer’s house on a periodic basis to do whatever is needed around the house—for a fixed number of hours
Pros: ■ Fits our Business Model Well ■ Makes Use of the 80 / 20 Rule—high end customers will subscribe
Once you have decided to go forward with a new service careful testing is paramount to success.
■ Very Profitable ■ Can be routed easily ■ High Dollar per Hour
■ Requires a dedicated set up on our trucks ■ The industry has many “Shotty low ball Operators” that we need to compete with
Other Pest Control Services (more service to customers who are wealthier and more sensitive)
Pros: ■ Fits our Business Model Well ■ Makes Use of the 80 / 20 Rule ■ Very Profitable ■ Can be routed easily ■ Technicians are already trained (or need minimal Training) ■ High Dollar per Hour
Cons: ■ Customers require extra attention ■ We may have to go outside our standard service ■ May require additional training for Techs
Lawn Care
Pros: ■ Recurring Revenue ■ Similar business model to Pest Control ■ Renewable and is easy to add service contracts ■ Training is relatively easy
Cons: ■ Requires a dedicated trucks and equipment that are expensive
■ Cost of material is much higher than pest control and therefore inventory must be secure and properly managed
■ Most successful Lawn Care operations are run as a totally separate operation and can be expensive to set up
■ Customer loyalty is not as “sticky” as pest control 28 PESTWORLD NOVEMBER/DECEMBER 2011
Cons: ■ Customers require extra attention ■ We may have to go outside our standard service ■ May require additional training for Techs
Crawl Space encapsulation
Pros: ■ Very Profitable / High dollar item ■ Installation and sales can be reduced to a formula ■ Very small Capital Investment to get started ■ Solves moisture problems that can help pest control program
Cons: ■ Usually requires more than one technician ■ Requires special Training ■ Renewal potential—but retention is low ■ Requires technicians usually for a full day or more so routing can become a problem
Rodent Proofing Pros: ■ We are in the pest control business (implied expertise in customer’s eyes)
■ Initial Service and annual renewal possible ■ Material cost minimal ■ High dollar per hour ■ Very little training
Cons: ■ Customers require extra attention ■ We may have to go outside our standard service
Christmas Lighting
Pros: ■ Counter Seasonal to Pest Control ■ It’s annual and renewable ■ It can be very high dollars per hour
Cons: ■ Storage ■ Breakage of the decorations / Lights
www.npmapestworld.org
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