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Making Ideas Happen


Overcoming The Obstacles Between Vision and Reality


By Scott Belsky


Scott Belsky is the CEO of Behance, the US-based designer of organizational products and services, who importance of creative people and teams that convert that innovation into productivity.


With psychologists estimating that on average we have 10,000 thoughts a day, Belsky presents, with some authority, the formulae “Making Things Happen = The Idea + Organization and Execution + Forces of Community + Leadership Capability”. It may not be revolutionary but it’s positive reinforcement of established management principles makes for useful revision for those caught in the whirlwind of continually striving to deliver innovative solutions.


Central to maintaining innovation is the principle that even the best ‘ideas are worthless if you can’t make them happen’. Belsky dispels the common misbelief amongst would-be entrepreneurs that great ideas will inevitably lead to great success and wealth. For the ‘Dragons Den’ generation of innovators whether their product or service is the perfect solution for an everyday problem or a bold new concept for a creative masterpiece the challenge lays in transforming that vision into reality in order to create real value.


Belsky offers guidance on the importance of organisation and executing ideas to avoid the pitfall of filling your days with emails, meetings and social


media. With most ideas getting lost in the execution phase where creativity turns to practical application, Belsky provides methods for thriving, drawing on examples of creative and productive leaders and successful teams from leading innovators like Google and Disney. The observations he makes draw on a wealth of experience from his successful business career as he shares methods for organizing, prioritizing and pushing projects to completion.


Whilst it may appear obvious to most, community and the value of your network is the metric upon which we are judged. Belsky explains the importance of managing and leveraging your network not only for developing business contacts but for feedback, resources, exposure and the benefits of collaboration. Collaboration he argues is critical, if simply for overcoming skepticism, the ability to be questioned, examined, criticized and prove that your idea is solid.


Belsky is a proven entrepreneur with fresh observations and insights, particularly on the importance of leadership and the ability of a good CEO to lead, to own an idea and sell it to a team. Execution may be the key to making a good idea happen but good execution needs a great idea and a great leader to drive it’s delivery.


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