TOP TIPS FOR e-COMME 1
Is Your Business Asking The Right Questions? 1 2 3
Review your results against last year- look for traffic levels, buy rates, volumes of sales – does that indicate that your Estore performance is improving? If not, it is crucial to ask yourself why.
Does your website still appeal to an audience in 2011/12? With so many advanced features now available, are you using any of them? Commissioning an independent review of your website may provide some insights into remaining relevant and contemporary.
Although for many the past couple of years have been a financial struggle, the success story of this year is Internet shopping, with plenty of sectors experiencing record-breaking results. The retail market is expected to continue to expand at a rapid rate throughout 2011/12.
Now is a vital time to question the outcome of the first half of 2011, and look at ways to improve for the months ahead leading up to Christmas. Here are my top ten questions that every business needs to ask, and key ways to maximise online retail opportunities.
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Did you use email as effectively as you’d have liked these past months? Past customers are usually an excellent source of future business, so a good email strategy is well worth putting together.
Are you using new social media to untap new opportunities? YouTube, blogs, Facebook and
Twitter are
proven to generate sales if they are tackled in the right way.
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