engaged people and followed by unwaveringly loyal customers. Sounds awesome don’t it but the reality is that most organisations don’t think this big. But the truth is that to really differentiate in the globalized, thousand mile-an-hour world we live and operate in you have to think and do differently. The companies I work with embrace my philosophy that ‘innovation is a by-product of being exceptional’ In essence, you can’t celebrate averageness. Unless you strive to be outrageously good at what you do the chances of being truly different, innovative and world-class are remote. There’s also little chance of pitching higher up the league tables in the next Kenexa survey!
The bottom line is differentiation and innovation is all about people and leadership and in the new knowledge and experience economy we’re now in that’s great news. Creating the right culture and engaging people to want to be exceptional is what the worlds leading, most innovative companies in Kenexa’s survey do best. They are talent-rich, entrepreneurial communities, collectively passionate about what they do and how they do it. So, whatever sector or market you are in, whatever product you sell or service you offer, forget it. If you’re the MD or CEO, from now on I want you to think of yourself as being in the People Business! Let me clarify that further. Most companies have a fair understanding of their customers and I’m sure you’ve heard the term ‘customer centric’. The really world-class ones have an even deeper understanding of their people. Being ‘people centric’ as I mentioned earlier is just as, maybe even more important than being customer centric. Don’t think of your employees as ‘Human Capital’ a phrase that I absolutely detest. If you’ve got a HR person or department change it. They’re ‘people’ not resources and they are your most valuable asset!
Real change has to start at the top so if you’re now thinking in terms of being in the people business appreciate their value to the company but most importantly their as yet untapped potential. Study some of the contemporary, genuine leaders in the world and you’ll see they have similar traits. They’re absolutely on-fire, they’re dynamic and they’re inspiring. They’re passionate about the company, its people and its brand and they demonstrate that they ‘live it and breath it’ every day. So, become a trustee of your people and create a holistic, companywide culture of innovation where shared purpose and the quest to become exceptional is just part of what you do. Then maybe we’ll see the UK back at the top of the leadership board in the next Kenexa survey where it belongs!
I wish you the best of luck! But if you need a different perspective feel free to get in touch!
53 entrepreneurcountry
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