ERCE BUSINESSES 5


Are you making use of all potential channels to market? Product listing sites are well worth exploring to expand your estores reach and increase visibility.


6 4


Have you worked out the most beneficial time to invest in marketing your website? Is


your business


seasonal? If so, ensure you time your spend accordingly.


6


By Richard Wood


7 8


Are you competitive? Price will continue to be a key part of the buying decision in 2011/12 with the VAT increase this year consumers are still searching for the best deal.


What is your competition doing? Are there more/less competitors now than there were this time last year?


Are


they more of a threat? If, so what are you going to do to make your business stand out?


9 10


Is your product range as extensive as it could be? What is likely to be in demand in 2012? Thinking forward is vital to remain relevant.


Are you gathering customer reviews and showing them on site? With the growing emphasis placed on 3rd party reviews across the web, this will be an increasingly vital part of selling online in the future.


25 entrepreneurcountry


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