SBID News
www.thedesignermagazine.com
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OTHER JUDGES INCLUDE:
Ken Baker is the Managing Principal of Gensler Architects, a leading global architecture, design, planning, and strategic consulting firm that partners with companies to achieve measurable business and organisational goals through the use of design. For over 40 years, Gensler has been a pioneer in creating great places that enhance the quality of work and life. Today, Gensler has 2,700+ people and offices in 38 cities across the UK, Europe and the Middle East. He said: “As one of the leading global architecture,
design, planning, and strategic consulting firms, Gensler has partnered with many of the world’s leading companies to achieve measurable business and organisational goals through the use of design. “The pursuit of cutting edge design, innovation
and talent is paramount not only to Gensler’s business objectives but it is also key to enabling our clients consistently gain the competitive advantage. “Trade associations such as SBID are invaluable
Carolina Calzada-Oliveira is Marketing & Sales Manager at Global Color Research, a London- based colour and trend consultancy that provides intelligent bespoke solutions for some of the world’s leading companies. At the core of Global Color Research’s business is Mix Publications which brings design professionals the most up-to-date colour and trend information on the market today. She said: “At Global Color Research we
believe in the idea of looking at colour as an inspirational factor and crucial part in every design. That is why it is so important for us to collaborate with associations such as SBID who promote higher standards in the interior design industry. “Taking part as a member of the judging
panel for this prestigious award gives us the opportunity to evaluate how professionals are looking at colour and how trends are filtering into their work. “Mixing SBID expertise with such a key
exhibition as Maison & Objet is great for the interior design industry. I am very pleased to take part in this collaboration and am looking forward to seeing the inspirational work that the designers present.”
to large global practices like Gensler as they provide a voice for the industry, championing professional standards and best practice which in the international arena is paramount to ensure quality practitioners and subsequently quality design.”
Peter Bierwirth is the President of The European Hotel Management Association, EHMA, which was established in Rome in 1974 – a non- profit making Association of professional hotel managers operating first class and luxury hotels of international repute. They are constantly seeking to improve their own qualifications and those of their staff, in order to maintain or better the standards of comfort and service which they offer to their guests. He said: “Hotel interior design has grown
dramatically in importance as markets in Western Europe have become saturated and people are getting bored of what I call ‘international non- style’ décor. I’m looking forward to meeting with designers who will bring fresh ideas and exciting atmosphere into hotels. “Meeting with creative people is the driving
force for my involvement with the Awards. Hotel and restaurant design has become a new trademark for the UK: London is for me the place where ideas flourish and high quality product play a growing role. SBID is the perfect platform for EHMA members to get to the right people when quality products are required.”
David Lewis is joint director of Sunseeker London, a world leading and Platinum Award winning yacht broker who sell new and pre-owned Sunseeker Motor Yachts Worldwide. They supply Motor Yachts from 6.6 to 40 metres from offices located in Mayfair London and Poole on the South Coast, among other locations. He said: “With 50 years of experience, Sunseeker is recognized for pointing the
way with innovative ideas. Our design team work closely with our clients on individual projects so as to reflect owners’ personality and requirements. It enables us to keep with futuristic contemporary design and luxurious trends, making sure we offer our customers complete fulfilment. “The SBID Awards will enable us to meet with highly respected designers, sharing
ideas and understanding who are the up and coming shining lights. “We were approached by the SBID Awards to judge in their award ceremony acknowledging the best of design and understanding market trends. Our aim is to create synergy and develop relationships with design partners complementing our future brand strategy.” designer
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