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www.thedesignermagazine.com
Cover Feature
WINNER:
Cynthia Lee’s logo design will soon be appearing on the packaging of British-made products
Results are in from a competition to find a distinctive new logo which will help consumers identify the very best of British manufacturing
STUDENTS
from around the UK have been
invited to come up with a striking design for a logo that UK manufacturers can include on their products to show to consumers that they are buying British. A broad-ranging panel of judges – including
the editor of Designer magazine – considered the shortlist of 11 entries based on criteria such as creativity, aesthetics, practicality, impact and overall effectiveness. The judging panel consisted of: Denver Hewlett,
CEO of Stoves; Dave Sewards, MD of Home Advertising; Alastair Grant,
Buybritish.co.uk; Nicky Sherwood, From Britain with Love; and Martin Allen Smith, Managing Editor of Designer. The winning logo will now be available for all
British manufacturers and producers to download via the Stoves website. It is free to use by anyone who produces their goods or products in the UK and can be applied to marketing material, point of sale and physical products to help make it easier for consumers to identify products that have been made in Britain. The logo will also be turned into a ‘Twibbon
‘and British manufacturers will be invited to use it within their Twitter avatars to show their support for the campaign.
The winning design is by 22-year-old Cynthia Lee, a chemical and environmental engineering student at the University of Nottingham. She said: “I’m thrilled to have had my design selected as the new Made in Britain logo as part of Stoves’ campaign. I wanted my design to be simple, easily recognisable but also show a degree of creative flare. “I want to thank Stoves for the opportunity to
be involved in the competition and look forward to seeing my logo appear on British products in the future.” Denver Hewlett, Chief Executive of Stoves, said:
“We have been overwhelmed by the response to the Made in Britain campaign so far, with national press coverage, a mention in the House of Commons and many other UK manufactures showing their support. “The response to our design competition was huge, with around a hundred entries shortlisting the final eleven designs was extremely tough. Cynthia’s design, however, was popular with the judges across the board and scored highly with everyone. “We think that this logo really captures the essence of the campaign and will proudly be displaying it on our website and marketing material and encouraging other UK manufacturers to do the same.”
The competition was set up on the back of
research by Stoves which showed that more than a third of people questioned stating they would buy British if it was easier to identify authentic ‘made in Britain’ products, with 55 per cent claiming that supporting UK manufacture and jobs is their main incentive to buy British. The findings of the survey revealed that 36 per cent of people claim to buy British whenever they can, but when probed about the Britishness of some of the UK’s most iconic consumer goods, it is clear that the public is holding on to out-of-date misconceptions as to what brands are still fully British made.
40 per cent think HP Sauce (Netherlands) is
British-made while 43 per cent believe the same of Royal Doulton which, although designed in the UK, is now manufactured in the Far East. Almost a third (32 per cent) rate Dyson as a truly British brand despite production now taking place in Malaysia and almost a quarter (23 per cent) stand by Raleigh when in fact it shifted production to the Far East in 2003. designer
Stoves
www.stoves.co.uk
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