ecobriefs
Über Men Study Shows Gap Between Green Thinking and Doing
Research- ers have invested much time trying to figure out why many people don’t follow
through on their green aspirations. Now, a new study
has found a surprising culprit. Accord- ing to a study conducted by Ogil- vyEarth, Americans overwhelmingly view going green as a “feminine” act, and some men are actually avoid- ing eco-friendly activities for fear that they’ll come across as more feminine. The study ranked the popula- tion on a spectrum that ranged from Green Rejectors to Super Greens, with most men turning up as the former and most women as the latter. What’s worse, some men said they wouldn’t carry reusable shopping bags or drive a hybrid car, because they were worried such activities would seem “girly,” or make them self-conscious.
October 21-30, 2011
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Luckily, many über-green guys aren’t going with the trend. Many embrace a desire to do their best to preserve our planet for future gener- ations—to ensure that their children will have nature to enjoy like they did as boys. Many do traditionally manly things like farming, setting up programmable thermostats and driv- ing a high-mileage vehicle, activities they learned from their fathers, who were, in turn, taught by their fathers. There’s nothing wrong with a guy going green. Carry a reus- able shopping bag proudly and be part of the solution.
Source:
Greenzer.com
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