PRODUCT NEWS
LAUNCH PAD
UK-based spa management and skincare company ESPA is set for blast off with reformulated products, three new results-driven collections and a fresh image
Two years ago, the company created a state- of-the-art manufacturing plant, giving it sole control over all production aspects from development to quality and supply. And now it’s ready to reveal a whole new rebrand. ESPA has spent more than two years rede-
S
veloping its products to ensure that they’re free of synthetic ingredients such as parabens, SLS, DEA, TEA, artifi cial colours and fra- grances – it confi rms that its formulations
“now average over 99 per cent natural ingre- dients”. According to founder and CEO Susan Harmsworth, however, the main focus of in- house chemists and bio-chemists has been to scrutinise and rigorously test products to ensure that they deliver visible results. “ESPA is a luxury, highly effi cacious skincare brand that also happens to be natural,” she says. T e entire product range has been refor-
mulated including hero products such as the 24-Hour Moisturising Complex, the Pink Hair & Scalp Mud and Skin Radiance Mask.
T e three new collections focus on men (above); energising the body (leſt ); and liſt ing and fi rming (right)
T e new formulations, created ultimately for professional use, have been designed to help improve product performance. At the forefront of the rebrand are three
new collections. T e fi rst collection, Super Active™ Liſt & Firm, has been designed to challenge the signs of ageing and comprises a mask, intensive face serum, face moistur- iser, intensive eye serum and eye moisturiser. Ingredients include larch – a powerful active that tightens, liſt s and fi rms the skin – and golden root which is said to brighten the del- icate eye area and reduce puffi ness. Secondly, the Body Collection features an
Energising Shower Gel and an Energising Body Lotion to cleanse, nourish and soſt en the skin; and an Invigorating Body Reviver
– a cooling, smoothing cleanser. All of the products have a zesty aroma to stimulate the body and awaken the mind. Finally, the Men’s Collection for the face
and body has been created to keep the skin in optimum condition – so that it’s mois- turised, supple and smooth – for a healthy look. It includes an Age-Rebel Moisturiser and Eye Hydrator, an Energising Shower Gel and an Invigorating Body Reviver that cools, exfoliates and cleanses. ●
82 Read Spa Business online
spabusiness.com / digital
ince the company’s inception in 1993, ESPA has delivered professional and retail skin- care products, treatments and high-end spa designs worldwide.
NEW LOOK Aligned with the updated
product formulations comes a fresh image and feel to the ESPA brand. A new
monogram and logo will adorn all packaging and
product ranges have been sub-divided by colour for
easy consumer navigation. T e products also have new solution-focused names,
clearly defi ned categories and contemporary pack imagery.
SPA BUSINESS 2 2011 ©Cybertrek 2011
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