in this issue
The secrets of success at Banyan Tree, p26
The Ashram, California, p36 7|Editor’s letter:
Cancer and the spa market Liz Terry on new approaches to supporting people with cancer
14|Letters Why don’t more spas use video marketing to sell integrative therapies?
16|News Greg Payne to oversee spas at Amanresorts; Four Fountains to rollout 300 spas across India
22|Everyone’s talking about: Flexible staffi ng Restaurants, airlines and fi tness clubs all allow customers to book slots at their convenience and bring in part- time staff to cope with demand. Could the spa industry follow suit?
Hays of Oberoi p50
Es Saadi Palace Spa, Marrakech, p64
26|Interview: Ravi Chandran T e senior vice-president and MD of spa operations at Banyan Tree talks to Neena Dhillon about expanding into new markets and maintaining the company’s strong positioning
32|Research: Deep impact T e latest PKF-HR 2010 Trends in the Hotel Spa Industry is out. Leonor Stanton reviews the fi ndings and gets the industry’s take on them
36|Tough love It’s been called a boot camp, a fat farm and the place where stars go to get super-skinny – but Rhianon Howells fi nds out what the Ashram in California is really all about
10 Read Spa Business online
spabusiness.com / digital
40|First-person: Josh Berger T e president and MD of Warner Bros Entertainment, UK, tells us what a week at the Ashram did for him
42|Investigation: Coming soon What state is future spa development in following the economic downturn? What regions of the world will see the most investment and where is it slow? Katie Barnes collates and analyses details of new opening from top hotel spa chains to fi nd out
46|Breath of life Mary Tabacchi has nothing but praise for Inspiritas, a new cancer care spa that’s opened in Texas. She fi nds about about the services on off er and asks what more spas could do to help those suff ering from the cruel disease
SPA BUSINESS 2 2011 ©Cybertrek 2011
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