editor’s letter Cancer and the spa market
Antonio (see p46). Designed for people with cancer and their family, friends and those caring for them, Inspiritas offers a retreat with advice and practical support to help them through their treatment. What makes the Inspiritas wellness
I
centre so special is the dedicated nature of what’s on off er. T e concept is based on research which indicates that making patients feel better about themselves and helping them achieve a positive mindset, can bolster healing and strengthen the immune system. Dr Amy Lang, a medical oncologist and one of the
driving forces behind Inspiritas, says: “Cancer isn’t just a physical disease – it aff ects a person’s physical, mental and spiritual wellbeing. We knew our patients were suff ering in ways medications weren’t able to address, so we made a commitment to creating an integrative oncology wellness centre that would address the whole patient.” Inspiritas and the START Center have a policy of giving
patients the benefi t of both traditional allopathic treatment and complementary therapies. And just as spa operators have begun to acknowledge the importance of scientifi c proof, so the centre only off ers complementary treatments which have a clear evidence base, such as acupuncture for nausea and pain control, yoga to improve quality of life, sleep and ‘sense of wellbeing’ and mind:body interventions such as hypnosis, to aid relaxation and help people cope with the anger and fear which can come with a cancer diagnosis. Education is also a focus and the visionaries behind Inspiritas recognised that both patients and medics may
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n this issue, Mary Tabacchi reports from the Inspiritas Spa at the START Center for Cancer Care in San
Inspiritas recognised that both patients and medics have little experience of integrative medicine, so the centre runs free educational group classes each month to explain the science and practicalities of treatments
have little experience of integrative medicine, so the centre runs free educational group classes each month to explain the science and practicalities of treatments to patients, their carers and also their doctors. T ey fi nd helping people understand what’s happening to their bodies and how treatments can help is enormously reassuring and empowering. So can the spa industry get involved with this work? T e
team at Inspiritas say there’s most defi nitely a role for generalist spas to work with cancer suff erers and suggest spas partner with local medical oncology groups to off er support Expertise is the key to success, as many treatments can
be contra-indicated and need to be carefully administered. However, once this expertise, knowledge and best practice has been brought into the business, spas can help cancer suff erers continue their self-care regimes closer to home, as – inevitably – access to centres like Inspiritas is limited by their capacity.
Liz Terry, Editor
lizterry@leisuremedia.com twitter: @elizterry
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