Letters
Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to
theteam@spabusiness.com
Spas selling alternative therapies should consider more modern marketing techniques
Neil Bradley, holistic therapist and associate producer, Sightline
Modern spa customers are well versed in using the internet to get information and buy online, but there’s other technology that could be of use to spa businesses. As an oxygen therapist, I know how
diffi cult it is to explain some lesser known treatments and consumers hesitate to book them. Yet careful use of video could bridge that knowledge gap and enable potential clients to grasp the nature of a treatment they may know nothing about. Operators could tie the video in with a real-time booking system so that with the click of a button, users can view treatments on video, decide what they want, access the spa diary and book. Video marketing gives customers freedom to choose in comfort, at a time when they’re not pressured by queues and enables them to be fully informed, because it brings the experience alive. Savvy operators could take marketing a step further by using touch-screens in
Videos enable potential clients to grasp the nature of alternative treatments, such as oxygen therapy
Video marketing gives customers freedom to choose [alternative therapies] in comfort and enables them to be fully informed, because it brings the experience alive
reception areas to give clients instant access to spa services they might not have even been aware of and in hotel spas, if they book a treatment, it can then be billed to their room. There are so many amazing alternative therapies in spas, video marketing – which is growing in popularity – is another way to sell these highly benefi cial services.
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SPA BUSINESS 2 2011 ©Cybertrek 2011
PHOTO:
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