Roulette and Texas Hold ’em Poker. The gaming market in Slovenia is very
fragmented. Hit faces competition from over 30 privately owned slot halls, although there are (beside Hit casinos) just three other casinos that offer both slots and live tables. The Group’s properties close to the Italian and Austrian borders face competition from operators in each of these countries. Regarding competition to Hit’s casinos, there are few providers that attract clients from the same markets, like Casinò di Venezia (ITA) and Casino Velden (AUT).
activities, which should encourage those organisers of games of chance to focus their business efforts on distant foreign markets, as well as on Slovenia.
A Hit for Europe? During 2005, Hit Group held discussions with
Harrah’s Entertainment to build a US$700m casino resort in Nova Gorica. Although this project did not materialise, it shows the level of ambition the Hit Group has to grow its operations in a socially responsible manner. This ambition may have been somewhat downsized since those heady days of 2005, but Hit Group continues to look for opportunities to grow; it is constantly developing and upgrading its properties in order to improve the service it delivers to its customers. In 2009, the Group opened the 4-star Resort Špik
in Kranjska Gora, Slovenia, and renovated the interior and installed new slots and live tables in its Privé (VIP) room at its Coloseum Club in Sarajevo. And in 2010 it installed a combined 300 new slots at Perla, Park and Drive-in, Nova Gorica, and at Korona in Kranjska Gora. To enable it to cross-market and promote its wide range of facilities, during 2010 it launched its
Hit’s Knowledge Hits Russia In August 2010, Drago Podobnik, signed a letter
of intent with Mikhail Schetinin, the Vice-Governor of Russia’s Altai Region; one of the four areas where Russia legally allows landbased casino operations. In March 2011, Mikhail Schetinin visited the Hit Company to continue this cooperation. Since last year, the Altai Region Administration
and the Hit Company have been intensively discussing establishing and developing one or more gaming properties in the Altai Region. The Altai Region with its administrative centre located in the city of Barnaul has decided to attract the Hit Company in the establishment and development of the gaming zone named “The Siberian Coin”, designed according to the American gaming and entertainment model. This cooperation “promises an important part of
income for the Hit Company,” commented Drago Podobnik, “from the transfer of knowledge and experience. Last November in Moscow, as a part of the Slovenian business delegation, I handed over an offer of cooperation to the Altai Region Governor, Aleksander Karlin, that was approved and confirmed last December by the Altai party.” Distant market orientation is a part of the Hit strategy; as well as Slovenia’s strategy for gaming
10 casino life magazine
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