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Damien Connelly interviews Drago Podobnik, PhD, president of the Management Board of Hit Company and Mitja Costantini, Hit’s Marketing Director
stablished in 1983 with the setting up of the HGP Gorica company, followed by the opening of its first casino in 1984 at the Park Hotel in Nova Gorica, Slovenia – on the Italian border and within 75km of the Austrian
border – the Hit Group has matured “into a recognizable and reputable company, completely focused on creating a wide range of fun leisure experiences for its guests and customers,” noted Mitja Costantini. The Group’s focus is to “fulfil all guests’ wishes, offering them high quality leisure services. We look for interesting challenges especially in European markets, and with our innovative approach, we represent a considerable share of the gaming, entertainment and tourism sector in Europe.” The Hit Group ranks among the largest and most
innovative casino entertainment providers in Europe. In operation for more than 26 years, the key words representing Hit’s gaming centres, resorts and hotels are entertainment, accompanied by a vast choice of table and slot machine games, excellent concerts, incomparable gastronomic experiences, luxurious stays, wellness offers and great services that make guests who choose the Hit Group facilities feel at their best.
casino life magazine Today the Hit Group is composed of the parent
company Hit, established in Nova Gorica, and nine subsidiary companies, five of which are located in Slovenia, while the other four operate in Croatia, Bosnia and Herzegovina, Montenegro and Serbia.
A Pearl in Hit’s Universe of Fun Hit Group operates what it considers to be
Europe’s largest single-site casino at Perla, Casinò & Hotel in Nova Gorica which has 1,138 slots and 68 live tables spread over approximately 35,000 sqm that includes the hotel facilities, the garage and the spa centre, and encompassing some 5,000 sqm of casino space*. The most recent addition to the casino floor is the 650 sqm Poker Room Perla on the first floor that has seen €660,000 invested in it to bring an extra 30 tables to Perla that are devoted only to poker. At a time when poker may be on the wane in
landbased casinos, the Hit Group’s investment in the Poker Room Perla, and the various year-round star-studded poker tournaments it organises, is testament to its desire to attract and retain its Italian customer base; Italians account for approximately 90% of casino visitation to Perla. Retaining its Italian customer base is an important strategic play for Hit Group, which is particularly crucial at the present time given the massive
* Nova Gorica properties are Casinò Park, Perla and Drive-in
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