SPOTLIGHT ON DS SMITH PACKAGING
A robust and colourful pack for Calypso
When Calypso Soft Drinks needed to develop eye-catching packaging for a new range of children's soft drinks for Sainsbury’s, they turned to their long-standing supplier, DS Smith Packaging Featherstone. Featherstone specified the radical new R-Flute®
new breakthrough by DS Smith Packaging in fluting technology. When compared with the more commonly used B-flute, R-Flute®
flatter, better surface for printing and presentation, a crucial advantage for more and more customers as they seek brand appeal and sales success with shoppers. Strong print also means that product can be found easily back of store and therefore prevents costly stock outs. The development benefited from the use of DS Smith’s Packaging’s
PackRight suite of tools. DesignRight ensured that the pack was engineered to meet the rigours of Calypso's automatic packing lines and extended supply chain. ImageRight, in combination with R-Flute’s®
flat
print surface, gave the finished pack an outstanding colourful and vibrant impact, with precise matching of all the brand colours. The impressive Eric the Elephant pack is post printed in five colours. Catherine Matthews, Calypso’s Design Manager commented: "We are delighted with the results of this project. DS Smith Packaging has been instrumental in delivering this new line to market."
, which is a significant offers a
R-Flute® stacks up for Lincolnshire Herbs
With 50% of the UK market, Lincolnshire Herbs prides itself on producing only the finest range of potted herbs. They chose a perfect packaging partner in DS Smith Packaging Louth whose teams share their passion for innovation and sustainable working practices.
Understanding that quality is an essential ingredient for this produce
category, a complete review of the packaging was undertaken. The previous supplier’s box was a standard B-flute case with an opening tape. Louth recommended R-Flute®, the major new breakthrough in fluting technology unique to DS Smith Packaging. The pack was converted into a single material retail ready format. As R-Flute®
’s calliper is smaller, and the flute
tips are closer together than B-flute’s, the new perforated pack forms squarely and opens reliably whilst continuing to optimise board strength. Because of the 20% reduction in calliper, more packaging can be
delivered on a pallet, which means fewer pallet movements, fewer vehicles and less need for storage space. Most impressively, using R-Flute®
has
enabled 10,200 more packs to be stacked in each lorry with the result that deliveries have been reduced from once a week to once every ten days. Mr Rob Grundy, Production Manager of Lincolnshire Herbs commented, “Not only does the pack work well, but it looks great too. Critically, it is helping our business reduce costs and drive out carbon.”
Saucy Sales and Savings
When launching its award winning innovative bake-in-bag product, The Saucy Fish Company turned to DS Smith Packaging Louth for its retail ready pack. The team at Louth specified a great new development in fluting
technology - R-Flute®. This medium
provides a superior performance in both print and pack construction and this helped to develop a retail ready pack that perfectly complements the shaped inner cartons, holding them securely and in a way that presents the full face of the primary pack to the consumer. The closeness and structure of the
flute tips, when compared to B flute, enables the pack to fold very accurately, so that the finished pack is
always neat and square. The perforated opening works reliably and gives a neat appearance on the shelf. This allows more of the primary product to be visible to the shopper, greatly increasing point of sale impact.
As the calliper of R-Flute® is 20%
less than B flute’s there is so much more packaging being delivered on every pallet with the result that there are 20% fewer vehicles on the road.
DS SMITH PACKAGING Beech House, Whitebrook Park 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8JZ Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmith-packaging.com
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