interpack preview
Great interest in interpack 2011
Interpack 2011 carries on from the exceptionally successful 2008 show, and booking levels for the total exhibition space are at a similar level. The last interpack filled all 19 halls of the Düsseldorf Trade Fair Grounds to full capacity with packaging and process solutions for companies in industries ranging from food and beverages, confectionary and baked goods to pharmaceuticals and cosmetics, non-food consumer goods, industrial goods and related services. In 2011, around 2,700 exhibitors from some 60 countries are expected to attend. Interpack’s exceptional standing as a leading
international fair is demonstrated not only by the lively interest displayed by exhibitors but also by the future-oriented special themes it offers. In addition to the INNOVATIONPARC PACKAGING centring on Quality of Life, visitors will have the opportunity in 2011 to see the Metal Packaging Plaza – staged for the first time – as well as a special exhibition and a congress entitled SAVE FOOD.
INNOVATIONPARC PACKAGING with an enhanced concept Following the positive response to the INNOVATIONPARC PACKAGING at interpack 2008, visitors to the 2011 edition can look forward to the Quality of Life show, which is being staged in cooperation with the European Retail Institute (EHI), the Pan-European Brand Design Association (PDA), the Zukunftsinstitut (the “future” institute) and representatives of various companies. Quality of Life describes an all-embracing concept directed at the individual with the subthemes of meaning, health, identity, simplicity and aesthetics. These subthemes
precisely match the core competences of the packaging industry, as they shape human behaviour and hence consumption patterns as well. In the INNOVATIONPARC PACKAGING, best-practice examples of sustainable packages are presented in a realistic environment. The special show will become a sort of mall with a variety of shops, with each shop standing for one of the individual INNOVATIONPARC PACKAGING subthemes.
Metal Packaging Plaza With the Metal Packaging Plaza, interpack is creating a new forum for the international metal packaging industry and its suppliers. The centrepiece of the show is an information platform providing background data on current trade topics. Around this area, companies will be presenting themselves and their innovative metal packaging solutions.
SAVE FOOD: Cooperation with the Food and Agriculture Organisation of the United Nations The SAVE FOOD theme is about how the individual links in the packaging value chain – including production, transport, logistics and retailing – can contribute to solving the urgent problem of worldwide food waste. Messe Düsseldorf is working on this special theme in cooperation with the Food and Agriculture Organisation (FAO) of the United Nations and the trade associations that support interpack. Besides highlighting the current situation, solutions and concepts will be presented showing how packaging can effectively prevent food spoilage at every stage from production through to consumption. In the run-up to the trade fair, the FAO will be preparing three studies which will be presented on May 16 and 17 during a top-level congress to be held in the CCD East. Parallel to this, plans are underway
to stage an exhibition in the SAVE FOOD pavilion on the interpack exhibition grounds.
TRENDS: sustainability, safety and convenience
As the most important packaging trade fair in the world, interpack presents innovations along the entire value chain. Three key trends of relevance to virtually all players in the industry have been emerging here: sustainability, safety and convenience. Sustainability has long been more than just a buzz word and is increasingly becoming a competitive factor. In production, sustainability means taking all possible measures to reduce the consumption of operating resources and process auxiliaries, e.g. by saving energy in the form electricity or minimizing the required material input. Packaging also provides consumer safety by ensuring the seamless traceability of packaged goods such as pharmaceuticals and food products. In packaging machinery, hygienic design is assuming an ever-greater role, focusing on minimizing biological risks during processing and assuring easy cleaning of the machines themselves. Global changes in society, with more and more single-person households and higher percentages of women working outside the home, are resulting in changes in lifestyles and habits. Food- on-the-go products, snacks or pre-cooked meals are becoming more and more popular. In addition, the range of available foods is steadily increasing. This trend towards more convenience has been going on for years and the packaging sector has to adjust to it, by providing packages that are easy to handle – also when on the go – or smaller pack sizes. For packaging machinery manufacturers, this means rising demand for systems and lines that can process a wide range of packaging styles with quick and easy changes of product, volume and formats.
ARPAC EUROPE EXHIBIT AT INTERPACK FOR THE FIRST TIME
ARPAC Europe Ltd will be exhibiting examples of its end-of-line packaging machines for the first time in Europe at Interpack this year (Hall 15 Stand 15C21). General Manager Tony Hacker believes it is the combination of robust build quality, versatility and strong return on investment opportunities that is proving to be so attractive for European customers and distributors alike. On display will be fully working examples of the following machines: Fully
Automatic Case & Tray Packer EL-2000, Fully Automatic Twin Reel Shrink Wrapper 25TW-28, Fully Automatic L Bar Shrink Wrapper & Tunnel L26-VT, Fully Automatic Fold & Lock Tray Erector MTE-1200, Fully Automatic Dual Handed Case Erector MCE-3400, Semi Automatic Turntable Pallet Wrapper Pro-WnW, HMiQ Control System. For more information call 01462 743002 or visit
www.arpaceurope.com.
12 Packaging Gazette
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