packaging innovations review
easyFairs Shows attract packed crowds
easyFairs PACKAGING at the NEC was a huge success yet again this year, as brand managers, packaging technologists and retailers descended on Birmingham’s NEC for the quartet of packaging shows – PACKAGING INNOVATIONS, PACKTECH, ECOPACK and CONTRACT PACK. The event, held on 16 & 17 February, attracted 4,409 unique visitor/buyers to Birmingham’s NEC - a rise of nearly 5% on last year. With an additional 1,189 packaging professionals in the halls manning their stands, this time-and-cost- effective platform is a proven place for business, confirmed by the record rebooking rate. A huge
71% of exhibitors rebooked on-site for the 2012 event, which takes place on 29 February & 1 March 2012. easyFairs Managing Director Matt Benyon comments: “The 2011 Packaging event was one of busiest yet - we always measure success on the quality and number of visitors and these four shows undoubtedly brought in both. Over the two days we attracted major brands and retailers creating fantastic opportunities for our exhibitors. However, the true measure is in the number of satisfied exhibitors and we are delighted that more than 70% have already signed contracts to exhibit again next year.” Exhibitor Peter Wood, Sales Director at CFN Packaging, said: “Though last year was good, this year was even better with a lot of positive enquiries from many new contacts which will
more than pay for the cost of us attending easyFairs® ECOPACK - so much so that we have booked for 2012 for an even better year!” The show included a comprehensive ‘free to attend’ learnShopTM seminar programme, with speakers from PepsiCo, Unilever, WRAP and The Packaging Federation. At the end of the first day The BIG Packaging debate took place discussing whether Packaging was seen as a public servant or public enemy, with the question of consumer responsibility topping the agenda. Matt Benyon concludes: “The NEC is our flagship packaging show and year on year it just keeps getting better and better. We’ll continue to represent the wider industry and add new show features to keep the buzz alive, as after all where would our products be without packaging.”
FDL takes packaging innovations
to Packaging Innovations 2011 Specialist packaging resource solutions provider, FDL Packaging Limited of Haydock, Merseyside, attracted a significant crowd for its innovative fibre drum packaging solutions at the Easyfairs Packaging Innovations 2011 show on 16th and 17th February. With over 400 exhibitors, the show proved a major success, not least for the FDL team showcasing its highly innovative and environmentally-friendly fibre drum range. As well as showcasing its range of environmentally friendly fibre drum packaging solutions and celebrating 40 years in business, the FDL team also took the opportunity to promote the company’s new online catalogue at the show. The FDL Packaging offering provides a comprehensive range of packaging solutions that goes far beyond its signature range of innovative and market-leading fibre drums. In recent years, the company has also forged excellent relationships with other leading packaging manufacturers, enabling it to also offer comprehensive ranges in plastic and steel, providing single resourcing solutions to meet all manner of requirements across its incredibly diverse client base. For more information call 01942 722299, email
sales@fdlgroup.co.uk or visit
www.fdlgroup.co.uk.
CHADWICKS SHOWCASES THE
FUTURE OF SHRINK SLEEVES Shrink sleeve manufacturer Chadwicks invited visitors to step into the future of shrink sleeve technology at two popular trade shows in February and March. Chadwicks showcased its innovative products and technological expertise at the Packaging Innovations Show on 16th – 17th February 2011, and at Pro2Pac from 13th – 16th March 2011. Representatives from both Chadwicks Sleeves and Chadwicks Lids were on hand to demonstrate their expertise and to discuss how tailor-made packaging can increase shelf- presence and benefit brands. Visitors to the futuristic-themed stand were shown new and innovative ways to get the most from packaging by using 360 degree, top to toe decorative sleeves with additional value-added extras, such as tamper evidence and recycle strip capabilities, as well as finding out why Chadwicks is one step ahead in pre-cut lidding. For more information call 0161 763 2100 or visit
www.chadwicks-sleeves.com.
16 Packaging Gazette
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