product innovations
Innovative labelling adhesives with no
limitations With its Optal XP product series, Henkel has developed a completely new generation of synthetic adhesives for glass bottle labeling that offers an excellent performance spectrum. The brewing industry has relied for many years on tried and trusted waterbased casein adhesives to label its glass bottles. Constantly rising prices for casein are, however, driving up the costs for these conventional labeling adhesives. Given that casein is a raw material derived from cow’s milk, the beverage industry’s
adhesives budgets are also affected by sharp periodic swings. The logical alternative is to use adhesives based on synthetic polymers, which offer the additional advantages of longer storage stability and lower consumption. Up to now, however, the products available on the market showed certain limitations when compared directly with casein adhesives. Henkel has now achieved a technological breakthrough by introducing its new casein-free product series, Optal XP. For the first time, synthetic adhesives are proving a high performance. In extensive long-term tests, they satisfied high customer expectations. In addition to their excellent wet tack, the synthetic Optal XP adhesives also exhibit good adhesion to chilled glass surfaces. The brewing industry can therefore turn to a powerful
and economical range of products that cover the entire spectrum of bottle labeling needs, including sophisticated adhesive solutions with high ice-water and condensation water resistance. Moreover, the prices of the raw materials used are less volatile than that of casein, thus reducing the budget planning stress for bottling plants. The new-generation Optal XP adhesives also offer further economic and ecological processing advantages when it comes to labeling re-usable bottles. Deficits previously experienced with casein-free labeling adhesives have been successfully overcome through significantly improved cleaning and wash-off performance. For more information call 0049 211 7974140 or visit
www.henkel.com.
API Foils Holographic Packaging Solution
API Foils and Holographics – one of the largest and most innovative foil and holographic manufacturers has launched a new, high impact but cost effective bespoke holographic design solution called Holonique. Holonique is being positioned to fill the gap in the holographic market between the two distinct categories – “Off the shelf ” holographics and “Bespoke origination” holographics. Holonique is offering companies the best of both holographic worlds. Not only can it combine numerous holographic patterns, images and logos with an almost unlimited number of styles, effects and colours to provide customized, visually stunning, 3D product enhancement but new designs and mock ups be can created in a matter of days at hugely reduced costs. Holonique also offers companies control over the whole holographic design process, giving them the flexibility and power to create the customized designs they want, while keeping NPD costs to a minimum. For more information call 0161 7898131 or visit
www.apigroup.com.
75 NEW PRODUCTS FROM M&H PLASTICS
M&H Plastics has announced the release of its latest New Additions Supplement which features 75 new standard products. M&H is one of the premier suppliers of plastic components and manufactures for many end users including personal care, healthcare, food & drink and household products. The company offers a portfolio of over 1,000 standard products and our comprehensive in-house decoration service that means you can create stunning individual packaging solutions at a cost-effective price. However if you can’t find exactly the right design within our extensive range of standard moulds then our Design Team can create it for you using our custom design service. For more information call 01502 715518, email
marketing@mhplastics.com or visit
www.mhplastics.com.
Packaging Gazette 23
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