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High-Tech Parking forDallas Cowboys’ Stadium C


OUNTRY MUSIC LEGENDS REBA McEntire and George Strait – not park- ing snarls – took center stage at the opening concert of the new Cowboys Stadium on June 6, 2009, inArlington,


TX. Thanks to what is believed to be the most sophis- ticated travel and parking system in professional sports, some 18,000 vehicles made their way smooth- ly to the stadium’s 20 lots, and post-concert traffic congestion lasted littlemore than an hour.


The stadium, home of the Dallas Cowboys football team, is


a structure of superlatives.With a capacity ofmore than 100,000 people, it is the largest professional football stadiumin theU.S. It features the world’s largest high-definition video screen, largest glass retractable doors (at each end zone), and largest steel arch- es, along with amassive retractable roof. “With such an advanced stadium– and one thatwould attract


extremely large crowds,with amajority of people arriving by car – the owners were committed to developing a leading-edge park- ing and traffic management system,” said Bob Brooks, National Design Manager for Parson Brinckerhoff ’s sports and special events unit. The Cowboys’ real estate development arm engaged PB in


December 2006 to streamline all aspects of stadium parking and traffic routing. Brooks served as Project Manager; Kristen


Torrance was Project Traffic Engineer. Project Administrator Brenda Hicks and Engineering Intern Ben Holsapple also had major roles.


Online Improvements Akeywas being able to pre-sell parking spaces.After exten-


sive coordination with Ticketmaster and development of com- plex interconnected databases, led by PB’s Marie Gunnerson, football and concert fans have the option to pre-purchase a space in the parking lot of their choice when they order event tickets. This eliminates the need for time-consuming cash transactions on-site andmakes event trafficmore predictable.


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FEBRUARY 2010 • PARKING TODAY • www.parkingtoday.com


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