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Parking Industry Exhibition Slates Exhibits, Seminars and Training


“P


IE COMESAT THE INDUSTRY from a different direction. It’s business-focused,” Parking Indus- try ExhibitionManagerAndyVan Horn says. “We understand that


cities, universities and airports are concerned about the service side of parking, but never forget that this is a business, andmust be handled as such.


“We have breadth and a lot of depth,” Van Horn adds in


explaining the difference between PIE and other trade events. “The PIE 2010 show, set forMarch 7-10 and again sponsored by ParkingToday, is compact; there is a lot to see and do in a short period of time. “Today’s busy managers don’t have a week to invest in a


trade show, nor do they have a lot of resources,” he says. “We have designed PIE to fit into an executive’s schedule, and on a budget that is affordable.” Beginning with four focused events on Sunday, March 7,


PIE 2010 continues through noonWednesday, March 10. The trade show itself is openMonday and Tuesday,March 8-9. The venue is the Hyatt Regency O’Hare in Chicago. “We call Sunday our ‘pre’ sessions,”Van Horn says. “First, there’s ‘Boot Camp.’This is ourmost popular session


and has been with us for years. It focuses on those new to our industry, giving a good basis of understanding for all aspects of parking. On-street, off-street, management, marketing, revenue control – it’s all there, with five of the industry’s leading experts providing information that is spot on. “Second, we have a ‘pre’ session focusing on automated


parking,” he says. “We have seen a resurgence in this technolo- gy, with more than 15 systems in or under construction in the U.S. That’s up from three just a couple of years ago. TheAuto- mated&Mechanical ParkingAssociation is sponsoring this ses- sion, and if a person has any interest in automated garages, this is the place to be. “Parking enforcement is our third Sunday ‘pre’ session.


Cities are looking forways to ensure compliance with their park- ing regulations. Spend an afternoon at this session and get the answers.With revenue a critical aspect of on-street operations, enforcement is on all parking directors’agendas,”VanHorn says.


“We set the topics and then seek out the speakers to fit the


topics, not the otherway around,”VanHorn explains. “Our semi- nar leaders come fromboth inside and outside the industry, bring- ing a wealth of expert knowledge to bear on our issues. “Also, PIE is small enough that attendees will definitely


have time to talk one-on-one with speakers after their presenta- tions, whether in an extended Q andA or at other events during the exhibition. Speakers are encouraged towork one-on-onewith attendees and to network. “Speaking ofwhich, probably themost famous of our events


is ‘speed networking,’” he says, noting that “it’s like ‘speed dat- ing,’ but instead ofmeeting your soulmate, youmeet people you can add to your address book and call when you have specific issues that need specific solutions. “In two minutes of speed networking, you exchange busi-


ness cards, information and interests. It might be a vendor, a parking manager from a different part of the industry, or your opposite number froman organization in another state.They will have information for you and perhaps you for them. It’s terrific, and a lot of fun. “PIE also has the ‘2-minute presentation,”Van Horn says.


“Its goal is to give attendees an overviewofwhat’s on the floor at the exhibition. Each participating exhibitor has two minutes to give you a peek into their ‘latest and greatest.’ “They are required not to ‘sell’ but to ‘tell’ you about one of


their most unique product features or services. PT Editor John VanHorn runs a tight ship and has been known to cut off a speak- er in mid word if they begin to sell. The information is valuable, and it’s fun to watch. “Think of it this way,” PIEManagerAndyVan Horn says.


“It’s the difference between going to a 40,000-student school like UCLA or an 8,000 student school like Occidental or Stanford. We are small and work to help you with individual assistance when you need it. “If you bring a problem, you will have a solution. Maybe


more than one.


For more updated information on PIE 2010, check our website at www.parkingtoday.com/pie,” Van Horn says.


PT 18 FEBRUARY 2010 • PARKING TODAY • www.parkingtoday.com


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