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ADVERTISERS INDEX ADVERTISER PAGE


AIMS(EDC) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Alliant Insurance Services, Inc. . . . . . . . . . . . . . . . . .53 Apollo Gate Operators . . . . . . . . . . . . . . . . . . . . . . . .11 Boss Consulting Services, Inc. . . . . . . . . . . . . . . . . . .34 DESMAN Associates . . . . . . . . . . . . . . . . . . . . . . . . .50 Digital Printing Systems . . . . . . . . . . . . . . . . . . . . . .10 Doorking, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 GMG Systems, Inc . . . . . . . . . . . . . . . . . . . . . . . . . .19 Infinilux, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 IntegraPark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 International Downtown Association . . . . . . . . . . . . . .31 IPS Group, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Magnetic Automation . . . . . . . . . . . . . . . . . . . . . . . .45 Metric Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54 Modern Access Systems, Inc. . . . . . . . . . . . . . . . . . . .17 Nedap AVI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Next Parking, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . .38 NPA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 PARC Distributor Group . . . . . . . . . . . . . . . . . . . . . . .23 PARCS – Integra Park . . . . . . . . . . . . . . . . . . . . . . . .20 PARCS – Modern Access, Inc. . . . . . . . . . . . . . . . . . . .20 PARCS – T2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 PARCS – Scheidt & Bachmann . . . . . . . . . . . . . . . . . .21 Parkeon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 Parking Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Rack'em Mfg., LLC . . . . . . . . . . . . . . . . . . . . . . . . . .30 SKIDATA, INC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Southland Printing Co. . . . . . . . . . . . . . . . . . . . . . . . .3 Street Smart Technologies . . . . . . . . . . . . . . . . . . . . .15 Stonco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 T2 Systems, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .33 Tagmaster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 The Parking Network . . . . . . . . . . . . . . . . . . . . . . . . .50 Toledo Ticket Co. . . . . . . . . . . . . . . . . . . . . . . . . . . .56 TransCore, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46 Trans-Tech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Walker Parking Consultants . . . . . . . . . . . . . . . . . . . .40 Zeag USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55


FOCUS ADS


BP Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 Evens Time, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .24 Light & Breuning . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Mitchell Time and Parking . . . . . . . . . . . . . . . . . . . . .25 Richard N. Best Associates, Inc. . . . . . . . . . . . . . . . . .14 Richard N. Best Associates, Inc. . . . . . . . . . . . . . . . . .24 Richard N. Best Associates, Inc. . . . . . . . . . . . . . . . . .25 Richard N. Best Associates, Inc. . . . . . . . . . . . . . . . . .26 Sentry Control Systems, Inc. . . . . . . . . . . . . . . . . . . .24


‘Fear and Loathing’ in the


Parking Garage from Page 46


can simply valet. Otherwise, bring your sense of humor with you, and patience. The center has five parking levels. It has three entrances. I use


the entrance that makes my parking most pleasant even in this despised structure. First, check out the design of the entry lanes. I can only barelyman-


age to pull up close enough to the ticket dispenser and secure the park- ing ticket. Then I quickly realize that I must go on a diet or I won’t be able to


get out ofmy car.The parking spaces here are built only formidget cars. Anything bigger causes claustrophobia, and dings on your door. One is never too thin nor too rich, and this parking structure proves it. Yet, this shopping center has joined the information age. Every park-


ing level welcomes the customer with an announcement: room here for another 20 or 222 poor souls. If I manage to pay attention and not run into any ubiquitous stop signs and get close enough to one of the three snail’s pace elevators or one of the two escalators, I amin luck. After finally securing that parking space in a section nearby –while


remembering if I have parked in 4G blue or 4C orange – I say every prayer I have ever learned, lockmy car and proceed to leave this parking dungeon while holding tight tomy purse. Even on the brightest and sun- niest LA day, this particular parking garage reminds one of the darkest levels of Dante’s Inferno. Whenmy shopping fix is over, Imust face the daunting task of get-


ting out of this dark parking jungle. The first stop is a pay station. The signs that one must spend more


money and pay for this parking privilege are ubiquitous. First four hours at a buck per hour.Any additional hour is $2, with themaximumof $10. A lost ticket pays themaximum. The best news is that while paying for parking with coins or a cred-


it card, one can stay well hydrated.A cold-beverage vending announces its presence. $1, a bottle of water. $2, two-hour parking. $1,200: a shopping fix.


Knowing that Iwill be out of this parking hell soon, priceless. Of course, that’s if only I can remember whether I parked in 4G or


3B. Does anyone bring a pen to note her parking space? Or does my iPhone have an app for that? When I find my car, my search for an exit begins. I have to drive


my oversized vehicle without hitting any overhead beams or low-hang- ing security cameras, which are supposed to keep me and my new “it” bag safe. This structure does have one amenity: a carwash.However, you nev-


er notice its presence until getting lost looking for the exit. Empty wallet and a clean car would have been good formymorale. But too late now. At the exit, parking karma says yield to the upcoming and outgoing


traffic on that ramp. Finally, there is the gate. No attendants, just a cold machine that seems to be out of order. To back up or not to back up, ‘tis the question. Finally, the gatemiraculously lifts up, and I amback on the crowded streets of LA. My shopping high has been replaced by the lows of my parking


defeats. I’mgoing to choose a different shopping center next time. Hunter Thompson announces his presence in my parking-ravaged


mind. “Fear and Loathing” in this garage has driven me to the nearest bar. I have missed the carwash. Might as well wash away my parking anxieties with a cold beer while my truck is parked at an old-fashioned meter under open LA skies.


Astrid can be reached at astrid@parkingtoday.com PT JUNE 2010 • PARKING TODAY • www.parkingtoday.com 49


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