Southland Celebrates 50


sary of its founding by JohnA.Manno Sr. “with the purpose of providing a quality product, at a reasonable price, in a timelymanner.”


T Even though the motto “Doing BetterWhatWe Do Best”


was not officially decreed byAngieManno until the mid-1970s, it has been at Southland Printing’s heart since its inception in 1960, the company says, and continues to be its “guideline in maintaining its image during both good times and bad.” Its more than 60 employees celebrated SPC’s 50th


anniversary in January.The occasion was caught up inmemories that began in the mind of “Johnny”Manno in the basement of father-in-law SamBruno’s home. Here’s a company recounting of some of those reminis-


cences: “Selling and making delivery of that first job, purchasing


that first press, adding that first employee, renting that first build- ing, borrowing that first ‘big buck,’purchasing those first proper- ties, long hard hours, taking risks – all were ingredients in build- ing the firm foundation of the successful company that South- land Printing now claims. Nostalgia, oh yes!” And the company account goes onwith its trip downmemo-


ry lane: “After Southland’s humble beginnings in theAllendale sec-


tion of Shreveport, the companymoved to its present location on Airport Drive inMay 1964, renting only a small portion of the present buildings. “Printing hand-issued tickets on a small offset duplicator,


collating these tickets by hand and cutting them with a manual cutter, the company eventually built a specially designed web offset press in 1968 for a more automated way of producing these tickets. “To increase productivity and profits even more, Southland


purchased and installed its first slitter rewinder in 1975. The fol- lowing year, two web offset presses were installed to accommo- date the customer base’s spitter ticket demand.” SPC says that base now includes customers in all 50 states


and in 46 foreign countries on six continents. Its products are used “by most every major private parking operator and public parking authority in the U.S. [and in] a large portion of themajor airports in the U.S. and abroad.” As it grew, the company says, “the need for additional per-


sonnel, advertising, parking conventions, sales travels, and build- ing space skyrocketed. In-house machine and carpentry shops, and a research and development lab set Southland apart fromthe normal printing company.” Southland Printing says that “while reflecting on past


accomplishments, [the company] is poised to introduce a major leap in ticket technology. A multimillion-dollar expansion is underway to make room for this new adventure. Construction is moving forward on a new additional pressroom and bindery space, as specialized equipmentwill soon be delivered. Pressmen


36 JUNE 2010 • PARKING TODAY • www.parkingtoday.com SouthlandManagement Team


Back row left to right – Carlos Cockerham(MISManager), Leonard Simek (Sales Manager), Bob Atnip (PrepressManager), Dale Spoor (ProductionManager), Olen Ashby (GeneralManager)


Front Row left to right –Mitch Timmons (Controller), Bobby Bryant (Pressroom/PaperManager), Donna Faulkner (OfficeManager), Brad Cooper (MaintenanceManager), Robert Saucedo (PressroomManager)


are in training for this new product, and the rollout is expected in the second quarter of 2010.” On another front, Southland reports that “sales travels


(including most major U.S. and Canadian cities;Mexico City; London;Amsterdam; Kuala Lumpur, Indonesia; and Sao Paulo, Brazil)made for exciting and fruitful ventures. “Advertising (at parking conventions, in magazines, fliers,


etc.) helped keep Southland’s name recognizable. But word of mouth continues to be itsmost prized sales element.” Also, it notes, “establishing and maintaining a ‘20Working


Day Turnaround’ policy has delighted Southland’s direct and dealer customers far and wide through the years.” The company makes clear, as it says, that “the management


team at Southland, still led by Johnny andAngieManno, never fails to recognize friends and business associates like V.A. Grimes (Allright Parking) and Dusty Rhoades (local machinist) as being integral partners in its success. “Many faithful longtime employees have been and remain a


reflection of the moral fiber of this company,” it states. “South- land has always considered its employees its biggest asset and notes [the company’s] extensive list of long-termemployees. Sev- eralwithmore than 30 to 35 years of dedication have enjoyed job security knowing the company has never laid off even one employee,” the company says, adding: “Southland family members are treated likeManno family


members.The eight-membermanagement teamhas a total of 210 years’experience. JohnManno Jr. and JayManno complete three generations of active upper management that strengthens the family tradition at Southland.” “Whether it’s becoming personally involved in a customer’s


needs, maintaining a family work environment, or keeping clean and attractive premises, Southland Printing’s continuous goal is


HISYEAR, SOUTHLAND PRINT- ing Co. (SPC), a longtime family- owned business based in Shreveport, LA, and the premier producer of park- ing lot tickets,marks the 50th anniver-


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