ecobriefs
Green Marketplace Environmentally Conscious Behavior is Encouraging
With more organic foods and sustainable products becoming available, it’s a bit easier to go green these days, and consum- ers are responding. The latest annual study by the Natural Marketing Institute finds that we are increasingly taking bags with us to the store, avoiding brands that don’t reflect our values and making better transportation choices, including carpooling and using public transit.
Reliable Source Americans Trust Scientists for Information on Global Warming
A national study of what Americans know about the causes and effects of global warming, along with potential solutions, reveals a general acknowl- edgement of our limited understanding. According to the Yale Project on Cli- mate Change Communication, only 10
percent believe they are “very well informed,” while 75 percent say they would like to know more about the issue. Likewise, 75 percent want America’s schools to teach our children about climate change, while 68 percent would welcome a national program to make us all better informed. Overall, 63 percent of the Americans surveyed believe that global warming is occurring, but only about half of our citizens make the connection between human activities and greenhouse gases in the atmosphere. Just 25 percent have ever heard of ocean acidification. Meanwhile, a large majority incorrectly thinks that global warming is somehow related to the hole in the ozone layer and that banning aerosol spray cans and stopping rockets from punching holes in the ozone blanket are viable solutions to the problem.
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Green Rollout 2011 Launches Electric Rental Cars
Enterprise Rent-A-Car leads the competition in rolling out the first round of rental electric vehicles this month in eight markets supported by charging stations. Customers can initially rent these gas-free vehicles in Los Angeles, Knoxville, Nash- ville, San Diego, Seattle, Portland, Oregon, and Phoenix and Tucson, Arizona. The cars can be charged using a standard 110-volt home outlet or a 220-volt or 480-volt commercial charging station. Most EVs can travel about 100 miles on a single charge, accommodating the travel habits of the typical commuter that averages 30 to 40 miles a day. “With airport and neighbor- hood locations within 15 miles of 90 percent of the U.S. population, [we can] test the market viability of new alternative fuel technologies like the electric vehicle with daily commuters nationwide,” says Lee Broughton, director of sustainability for Enterprise Holdings, operator of the Enterprise, Alamo and National brands. The company already man- ages the world’s largest fleet of fuel- efficient vehicles, including nearly 7,000 gas/electric hybrid vehicles. Additional corporate sustain-
ability initiatives include Enterprise Institute for Renewable Fuels’ re- search into biofuels aimed to reduce both energy use and energy cost by 20 percent over the next five years.
For more, visit
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