by Kira Freed


expertise and the client’s relative ignorance. In this article, the term “coaching” has a different meaning, one specifi - cally oriented more toward a partnership than an expert/ student dynamic. Coaching as discussed here covers life coaching, wellness coaching, business coaching, career coaching, and many related professions in the fi eld of hu- man development.


W


COACHING ‘


hen people hear the word “coach,” they often as- sociate it with sports coaches and acting coaches. Both of these professions presuppose the coach’s


What Coaching Is Coaching is a relatively new human-service profession and one that continues to evolve. Because there are many different types of coaching, and because the fi eld is chang- ing and growing, different people may defi ne and describe coaching in slightly different ways. The International Coach Federation (ICF)—the leading worldwide organization for the profession of coaching—defi nes professional coach- ing as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their per- sonal and professional potential.” Coaching is a co-creative collaboration between a coach and a client, a stimulating


MAJOR DIFFERENCES BETWEEN COACHING, THERAPY, AND CONSULTING COACHING FOCUS THE EXPERT GOAL


Learning through doing; exploring the interface between self-discovery and sustainable action; creating a fulfi lling life


The client is the expert; the coaching pro- cess supports the client in accessing inner guidance. The coach asks the questions, and the client looks inside to fi nd answers.


Identifying the client’s vision for his/her life, which energizes the client to experiment with creative approaches to actualize that vision


CHILDHOOD ISSUES


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Does not involve deep work on childhood issues


Tucson THERAPY


Understanding patterns of emo- tion and behavior; healing from diffi cult experiences in the past


The therapist is often seen as the expert; the client often leaves therapy when ready to guide his/her own life.


Freeing the client from limitations originating in the past


Often focuses on early childhood experiences


CONSULTING


Problem-solving; accomplishing specifi c goals


The consultant is the expert.


Does not involve deep work on childhood issues


What It Is and How It Works


“Professional coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations.” —International Coach Federation


inquiry designed to access the client’s inherent wisdom. The aim is to expand possibilities in the direction of the client’s dreams and goals. Coaching is about both process and product. The


process of coaching supports clients to engage creatively in working toward goals so that “thinking outside the box” becomes more habitual. Over time, the session-to-session practice of learning to approach goals and obstacles from new angles takes root, and clients discover a wellspring of inner and outer resources of which they were previously unaware. As these resources become increasingly integrat- ed into clients’ toolkits, their sense of their own capabilities expands, and they’re able to draw on these resources in an increasingly wide range of situations.


Solving present-day problems in order to achieve desired goals; acquiring new skills and expertise


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