The business coach uses a mix of intuition, listening and powerful questioning as well as business knowledge and experience to support entrepreneurs. In the Stanley Green Corridor BizFizz, several clients told the coach they had been sent away by other advisors to ‘do market research’. In every case this had ground them to a halt. The BizFizz coach supported the client to remove this barrier to success. He asked questions: ‘What do you need to find out?’ ‘Who do you need to find this out from?’ ‘How many people do you need to ask?’ ‘What questions do you need to ask?’ ‘If you asked that question – what responses might you get? Let’s try it out’ He helped break the issue down so the client could decide how to move forward.
In other instances the coach’s role may be to keep the client focused on their big agenda. Coaching a client on cold calling potential customers could have focused on sales techniques. However, the Ocean Estate BizFizz coach focused her client back to their personal values, which were connecting people who could help one another. Cold calling then became a pleasurable experience which also achieved the immediate business aim.
Business coaching works because it is client-led. It ensures client learning –about themselves (what drives them and what holds them back) and about their business (the skills & knowledge that they have, that they need to learn or that they can borrow or buy).Nobody is good at everything. BizFizz Coaches encourage entrepreneurs to create a “virtual team” of supporters to help them with those aspects of the business they feel uncomfortable with.
Coaches provide their services for free and are not constrained by having to ration the amount
distance”. can do whatever it takes to help the
entrepreneur succeed. BizFizz Process
The BizFizz programme in Clowne - North Derbyshire provides a good example of the BizFizz process:
1. Novemeber 2004 - Steve McCann (Town Centre Manager for Clowne) attends BizFizz Seminar.
2. December 2004 - Funding Sourced from Neighbourhood Renewal. 3. January 2005 - BizFizz Local Meeting attended by Bolsover District Council, Councillors, Businesses, Business support agencies and residents.
4. February 2005 - Host organisation agreed. 5. March 2005 - Local Management Group formed. 6. May 2005 - BizFizz Coach recruited and inducted. 7. June 2005 - Project begins Panel induction. 8. January 2006 - Business Forum formed by Coach on the back of Panel meetings.
9. June 2007 - Clowne Social Enterprise formed from Local Management Group and Panel - premises opened.
10. June 2007 6 BizFizz Coaches recruited (Local Enterprise Growth Initiative - LEGI) - to cover Bolsover, Mansfield and Ashfield.
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of time they give to the entrepreneurs or by notions of “professional Within reason our Coaches
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