Case Study Business Directory ‘Business on Your Doorstep.’
Organisation: PLANED Location:
Description of Project
The need for local business directories has been highlighted by communities through a process of consultation called ‘Plugging The Leaks’. It soon become clear that information about local businesses can be very sketchy and often relies on ‘word of mouth’. This information is vital in order for people to spend their money locally and make best advantage of the money that comes into the area.
Project Aims
The project aims to identify all businesses in Pembrokeshire and to publish them in handy booklets specific to their local area in order to:
improve the enterprise culture within the community increase economic activity give up to date information about local businesses
Activities
1. The project involved local communities in identifying all businesses within their area and to produce the information in a directory.
2. There were 14 directories produced covering the county of Pembrokeshire, with 9.000 businesses listed. The directories, after verifying the data, were produced and delivered door to door in local communities
3. Directories were placed in self catering tourist accommodation. 4. Enterprise agencies working in Pembrokeshire shared business databases to attempt to record as full a picture as possible of business within the county for inclusion in the directories. This database can be interrogated both geographically and thematically for planning of activities or targeting training opportunities towards specific sectors.
Pembrokeshire, Wales
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PLANED
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