Case Study Mona Bauhaus Product Development
Bauhaus Principles
Bauhaus was an avant-garde art and design school, established in Germany by Walter Gropius in 1919 (closed down in 1933 by the Nazis). It pursued new forms and solutions to man’s basis needs, as well as his aesthetic ones and returned to the fundamentals of basic materials and the basic rules of design...
The Bauhaus workshops produced prototypes for mass production of many products from a single lamp to a complete dwelling.
Mona Bauhaus applies Bauhaus philosophy and principles to economic development, by:-
Returning to fundamentals and basis materials Producing prototypes for the mass market Bringing together specialists from diverse backgrounds Adopting innovative approach to new product development
Mona Bauhaus Process
1. Identify and catalogue resources, natural resources local imagery (historical, cultural and environmental Skills and manufacturing capacity.
2. Design workshops Recruit designers, retailers and manufacturers Shortlist product ideas Prepare design briefs
3. Develop product prototypes Commission private sector to develop products Progress to market place
Fifteen of the biggest companies on Anglesey took part in reviews to see to what extent there are opportunities for new ideas, and the project's organisers also visited 37 leading SMEs on the island. A total of 412 ideas for new products or services emerged from a series of workshops and were then screened for commercial and technical feasibility, market potential and funding capability in order to narrow these ideas down to shortlist for progression. The next step was then to produce prototype products.
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