The project identified two key strands to the development and support of enterprise in rural areas project:


1. Engaging business in fostering a culture of entrepreneurship.


The project partners developed a range of programmes drawing on shared practice and transferring proven models including:


 Mentoring Programmes  Business Networks  Education and enterprise programmes  Community Planning exercises  Communication campaigns  Targeting key groups  Using local business skills in the provision of training


2. Encouraging and supporting businesses to work together to improve their local economies.


The project partners developed a range of approaches to collaborative action


 Developing roles of local chambers of commerce  Supporting development of local branding opportunities  Encouraging greater local purchasing  Engaging the larger business community in local economic development  Empowering the local business community to take action on key issues  Developing appropriate awards or challenge schemes  Providing a focal point for good practice


The Case Studies


The case studies within this best practice report will show the learning derived from the work done by each partner involved in the project and how their specific project supports the development of rural enterprise.


1. PLANED’s Business Development in Pembrokeshire including:


 ‘ Pembrokeshire Case Studies  Pembrokeshire Business Network  Pembrokeshire Business Survey  Business Directories


 Pembrokeshire Business Network  Business Network Website  Business support in Rural Areas in Pembrokeshire with Pembrokeshire Business Initiative(PBI)


o Business on Your Doorstep o My Pembrokeshire Web Directory


 Business Showcases  Training for Rural Businesses


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