The strategy of the Dolenjska tourist cluster is based on a detailed SWOT analysis (strenghths, weaknesses, opportunities and threats) of the region.
Key Strengths
Member of EU - safe destination and hospitable people. a rich
Such Well untouched landscapes.
Reasonable prices for food and drink. Quality Health resorts and heritage trails. Training programmes have been in place for last few years for participants in provision of tourist services.
Key Weaknesses
Slovenia still a relatively unknown country especially Dolenjska and Bela Krajina region.
High prices for accommodation due to lack of capacity and lack of lower star rated accommodation.
No tourist tradition except in Health resorts. Dolenjska region not included in national tourist strategy. Lack of good infrastructure (road links and public transport).
Key Opportunities Growing interest in cultural
variety of landscape,
coastline, heritage sites, castles and churches in a relatively small area. preserved heritage
sites and
tourism supported
by the regions rich historical and archaeological heritage.
Possibilities for offering activity holidays using the varied landscape.
Recent introduction of lost cost flights to the region.
Growing interest in individually tailored tourism, as apposed to mass tourism. More suited to the type of holiday that the region can offer.
Many cultural, entertainment and sports events throughout the year. Preventative and anti-stress programmes that can be offered through existing health resorts.
‘Wine Roads‘ - established vineyards
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Dolenjska and Bela krajina Heritage Trail Association
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